Ferrero Launches Kinder Schoko-Bons Crispy in India
MUMBAI, May 26, 2016 /PRNewswire/ --
For the First Time in India, Ferrero's 'Kinder' Portfolio Introduces a Candy-shaped Praline
Ferrero, the globally renowned chocolate manufacturer, is looking to expand its business in India and has launched Kinder Schoko-Bons Crispy as part of its 'Kinder' portfolio. Kinder Schoko-Bons Crispy is the second product to be sold in India under the 'Kinder' brand. It is manufactured at Ferrero's production facility at Baramati in Pune district.
Kinder Schoko-Bons Crispy will be available in both traditional trade and modern trade outlets across key metros, Tier I and Tier II cities in India in packs of 4 and 9 pralines.
Ferrero India spokesperson said, "Kinder Schoko-Bons Crispy has been designed as a family treat and is targeted to create moments of togetherness between families and friends across age groups. It brings out values of caring, sharing, fun and togetherness. We are positive that the brand will be loved and enjoyed by our consumers across India."
The product is positioned as a family consumption treat and the multi praline pack makes it ideal for sharing with one's family and loved ones thereby living up to the brand's promise of 'the taste of togetherness'. The brand aims to deliver moments of happiness by creating opportunities for family bonding and sharing.
The packs contain convenient single consumption bite-size pralines wrapped in a candy shape that can be opened with a tear band. This innovative packaging ensures perfect hygiene and taste. The wrapper on removal emanates the delicious smell of milk and chocolate. The outer pack has an aluminium layering inside which helps ensure optimal quality of the product. When consumed, the praline splatters in the mouth to give an amazing crunchy and creamy taste of its rich ingredients.
For more information on Kinder Schoko-Bons Crispy click here.
About Kinder Schoko-Bons Crispy
Kinder Schoko-Bons Crispy is the first praline from Kinder in the Indian market. It is an oval shaped, bite-sized single consumption unique praline which is made of delicious milk and cocoa creams inside a crispy wafer and covered with crunchy cocoa sprinkles. The praline splatters in the mouth to deliver an amazing taste of milk and cocoa.
Kinder Schoko-Bons Crispy is made with carefully selected ingredients, without any coloring or preservatives and under production processes with high hygiene standards. Thus, ensuring the trust and quality that brand Kinder stands for.
The product has the right mix of the milk and cocoa filling thus ensuring the trust and safe consumption which is the core of kinder values. The high-quality product is aimed to deliver happiness across ages and to satisfy the taste buds of all age groups - from children to adults.
Built on the concept of 'the taste of togetherness', Kinder Schoko-Bons Crispy creates moments of togetherness between families and friends across age groups.
Kinder Schoko-Bons Crispy is manufactured at Ferrero India's Baramati plant in Maharashtra.
About Ferrero India
Ferrero is an Italian manufacturer of chocolate and other confectionery products. With an annual turnover of over US$ 11 billion, the company is the 3rd largest manufacturer of chocolate and confectionary products in the world.
Ferrero India has its corporate office at Pune and is present across all the metros and mini-metros and has a strong distribution network. It has regional sales offices in Chennai, Delhi, Kolkata and Mumbai. Ferrero's other well-known brands in India include Kinder Joy, Kinder Schoko-Bons Crispy, Nutella and Tic Tac.
The company started its commercial operations in 2004, and in less than a decade has become a strong player in the chocolate and confectionary segment in India. The company has made India its production hub for Asia and Middle East and exports half its local production.
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