MUMBAI, January 15, 2018 /PRNewswire/ --
Luxury jewellery brand Zoya invited Devita Saraf, Founder and CEO, Vu Televisions, to unveil its latest diamond boutique store at Palladium with Sandeep Kulhali, Senior Vice President - Jewellery Division, Titan Company Ltd. in Lower Parel on 11th January 2018. Devita Saraf has been chosen as the face of the brand as she is the ideal 'Zoya' woman who symbolises opulence and regality while conquering new frontiers as an independent successful woman.
(Photo: https://mma.prnewswire.com/media/628550/Devita_Saraf_Zoya_Store.jpg )
Speaking on the occasion, Mr. Sandeep Kulhali said, "We are very privileged to have Devita Saraf on board with Zoya. She carries herself with elegance and has a fine taste that the Zoya brand is aspiring to reach. She epitomises the successful personality who has built a career and created her own enterprise. She lives the brand character Zoya in life and personally connects with the brand. We are extremely happy to have Devita Saraf as a part of the Zoya journey."
Addressing the audience at the opening at Palladium Mall, Devita Saraf said, "I believe Zoya is a brand that resonates with the women of today. Jewellery is now associated with a confident woman who can make her own decisions and chooses to treat herself with the product that connects with her, such as Zoya's pieces, which are collectible statement jewels."
She also shared her vision and passion to promote Indian luxury brands on a global scale. "I am privileged to be a part of the Prime Minister's 'Champions of Change' program for Make in India, and I truly believe that Indian luxury brands like Zoya have the potential to put India on the discerning international buyer's map. Every piece at Zoya reflects exquisite Indian craftsmanship along with a profound story that makes it such a collectible and cherished piece of jewellery. I'm proud to be associated as a Zoya woman who has her eyes on the world and her heart in India," said Devita.
Zoya's new store is a personification of elegant, chic style in line with the brand's approach that reflects understated luxury. It is not merely a jewellery store, but an exclusive gallery of fine design, where each piece resonates with reflections of Zoya's inspirations from its journey around the world. Zoya travels the world to seek varied inspirations for its fine collections in the culture and art of historic periods in Indian and world history - from Awadh and Rajputana to the Romanovs, in nature and elements like fire and celestial components, locations like Banaras, Kashmir, Greece, Egypt, Spain, Paris and the everlasting legends of Krsna. Each collection takes a meticulous 9 months from concept to delivery, making every piece a work of fine art.
Joining them at the event were the society elites of Mumbai - Bollywood actress, Sushmita Sen; designer Nishka Lulla; JMD of id8 media solutions, Tanya Swetta; Partner of nightclub LIV, Ritik Bhasin and Founder of Magnanimous events Akash Sheth.
About Zoya:
Zoya, the chain of luxury diamond boutiques from the House of Tata, is both a product and a retail brand and is targeted at the discerning, design seeking woman who is international in her aspiration. Renowned for its precision craftsmanship, Zoya is one of India's premier diamond boutique jewellery brands. The store deals in opulent styled ranges, primarily in diamonds, apart from the traditional and fusion polki & kundan jewellery besides providing an unmatchable buying experience. The beautiful store showcases luxury in its most undiluted form.
Media Contact :
Nikita Bachani
+91-7507155720
Brand Consultant
id8 media solutions pvt ltd
.
Share this article