NEW DELHI, October 15, 2014 /PRNewswire/ --
- Children Across 11 Countries Participate in a Global Handwashing Relay
- Pledges to Educate a Child About Healthy Handwashing Habits for Every #handfie Shared
Committed towards spreading awareness around the importance of hand hygiene amongst children, RB (formerly known as Reckitt Benckiser) India, celebrated Global Handwashing Day with a unique concept of global relay. As a part of the global campaign 'Give Life a Hand' spanning across 27 countries, the campaign saw school children across 11 countries come together in a virtual relay. During the relay, children are taught simple steps of handwashing and the occasions when they must wash their hands. They then pass on the baton to the school children in another country via virtual screens. The relay began from Sydney and passed through Beijing, Dhaka, New Delhi, Karachi, The Middle East, Johannesburg, Lagos, Buenos Aires, Mexico City, ending in San Jose (Costa Rica). To learn more about the global handwashing relay, view the video by clicking here.
'Give Life a Hand' campaign was launched globally on 1st October to emphasize on the importance of a simple act of hand-washing with soap, and drive habit change, particularly among children because they are the most effective agents of change in society. Largely led by digital, the campaign invited people to pledge their support to the cause in the form of #handfie i.e. a Selfie showing your clean hand - simple and unique mechanic to get everyone involved. For every #handfie submitted by people on www.givelifeahand.com, Dettol has pledged to educate 1 child about healthy hand-washing habits through school contact programs around the world.
In the past 8 years through the School Handwash Program in India, Dettol has imparted education around healthy handwashing habits to 6 million children across 20,000 schools in India and aims to educate another 5 million children by the end of 2015. In addition, Dettol has also reached out to 4 million new Mom's in government and private hospitals across 40+ cities to spread awareness around good hygiene regime for them and their infants, helping lay a strong foundation for good hygiene. The brand aims to educate another 2 million young mothers by end of 2015.
About RB:
RB* is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global no. 1 or no. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands of Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French's. At the start of 2014 RB had 43% of its core revenues coming from its 2 emerging market areas and 57% from its developed market area; 72% of core revenues came from the health and hygiene categories of the portfolio.
Fuelled by a new breed of talent who blend intellectual curiosity with commitment to the highest quality standards, RB is set to redefine the world of consumer health and hygiene. RB people and its culture are at the heart of the company's success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company is targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity's largest FMCG global partner, with a new partnership vision to radically reduce the world's second biggest killer of under-fives, diarrhoea. Overall RB wants to reach 200 million people to improve their health and hygiene behaviour.
For more information visit www.rb.com
*RB is the trading name of Reckitt Benckiser group of companies
Media Contact: Shweta Bhatia, [email protected], +91-9654006266, Consultant, Integral PR
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