MUMBAI, April 5, 2017 /PRNewswire/ --
Times Centre for Learning Ltd in Collaboration with SPJIMR Launch PSMEM - India's First Certificate Program Dedicated to Media and Entertainment
Digitization of media and entertainment has given birth to a new ecosystem that thrives on content. And with the arrival of hyper data speeds, people love to watch more, read more and immerse themselves in new media experiences. More often today it is the content that drives viewership, content that dictates popularity and content alone that determines the success of any audience interactive platform.
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Furthermore, with the democratization in media, user-led content is also dominating the media universe. The supremacy of capital-intensive media houses distributing content is fading as power is coming back to people. So, eventually what viewer's watch, read or enjoy will be decided by their preferences alone.
Content is the New Water
Raj Nayak, CEO, Colors - Viacom 18 says, "Content is the new water. Now there are so many pipes through which content is going to flow whether it is through OTT (Over-the-top) platform or satellite or cable. Content will be king, content will be god and whoever controls content will control the media landscape."
People and professionals responsible for generating this content shall be in huge demand.
Opportunities Abound
As the fastest growing economy, with a rapidly expanding media and entertainment industry, India presents scores of career opportunities. Both media and entertainment professionals as well as aspirants who want to make an impact are flooded with multifarious options today.
Careers that involve design thinking, motion pictures/films, digital printing & publishing, marketing management, media planning & buying, new media technologies, audio broadcasting and more shall attract maximum attention.
For instance, as per industry experts by the end of this decade, digital video will overtake TV by a wide margin to become the single largest medium on which people spend their time. So, there will be a huge demand for professionals who can anticipate the deluge in various mediums and technologies to produce content accordingly.
Global Media Giant and Top B-School join hands
While the growing media landscape on one hand has created more job opportunities, it has also red-flagged the dearth of competent professionals. To fulfill this gap, The Times of India Group has now partnered one of India's top 10 ranked management institutions, S.P. Jain Institute of Management and Research (SPJIMR), to create India's first Certificate Program dedicated to media and entertainment 'Program in Strategic Media & Entertainment Management (PSMEM).'
Curated by Industry Leaders
PSMEM is a unique program that's been hand-crafted by thought leaders from the M&E domain and experienced faculty members. It is an industry-first from various perspectives, right from the specialized knowledge it imparts, to the hands-on expertise dished out by industry leaders in the thick of action.
This Certificate Program is guided by high-profile advisory and academic councils comprising of thought leaders such as CVL Srinivas, CEO South Asia, GroupM; Raj Nayak, CEO of Colors and Rishtey at Viacom18 Media Pvt. Ltd.; M. K. Anand, MD & CEO, Times Network; Prashant Panday, MD & CEO, Radio Mirchi; Deepak Lamba, CEO, WWM and Karan Johar, prominent film Producer and Director.
To know more, please visit: http://bit.ly/2mvnDEL or call: 1800-102-2321 today for personal counselling.
*Terms & Conditions apply.
About SPJIMR
The S.P. Jain Institute of Management and Research (SPJIMR) (http://www.spjimr.org) is a constituent of the Bharatiya Vidya Bhavan and is ranked among the top ten business schools of India. As a premier school of management, we are noted for our pioneering programmes and initiatives which have helped us carve out a unique and distinctive path in management education. We create knowledge, influence practice and promote value-based growth by combining original research and thought, innovative pedagogy and proactive industry engagement. SPJIMR sits on a sprawling 45-acre campus in India's financial centre of Mumbai and is home to some 1,000 participants enrolled in our wide range of management programmes.
About Times Centre for Learning Ltd.
TCLL has been the harbinger of learning for professional education with its undying focus on providing the best quality training to help build professionals from ground up. Times Centre for Learning Ltd. (TCLL), an arm of the Times of India group, focuses on helping its participants gain leadership competency, develop their personal brand, and move to the next level.
Media Contact:
Amruta Ail
[email protected]
+91-9819945670
TCLL
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