Contemporary Ethnicwear Brand, Melange by Lifestyle, Announces Deepika Padukone as Brand Ambassador

~ The brand also launched its new collection that captures the vibrancy of the season with latest trends, designs, and styles ~

BANGALORE, India, Aug. 11, 2020 /PRNewswire/ -- In addition to launching its new collection, Melange by Lifestyle, India's leading ethnicwear brand, announced actor and style icon - Deepika Padukone as its brand ambassador. This collaboration further strengthens the brand ethos of 'Rethink Ethnic' and epitomizes the versatile, eclectic style of modern Indian women.

Comprising key trends, quintessential season favourites, and contemporary styles & silhouettes, the curated collection is an absolute delight for customers. The ever-popular 'florals' has been re-imagined in new silhouettes and prints. The 'Work from Home' collection featuring the Linen range brings together fashion and utility. Traditional paisley has been recreated into a contemporary version with an interesting mix of styles. Accents of gold prints, embellishments, and jewel tones come together to make every special occasion more elegant. Recrafting one of the oldest forms of art, the collection showcases Lucknowi Chikankari in a modern form with chic minimal embroideries and contemporary silhouettes.

Speaking on the announcement and launch, Mr. Rishi Vasudev, Executive Director, Lifestyle International Pvt. Ltd., said, "Melange by Lifestyle has always celebrated the style sensibilities of modern Indian women who are strong and self-made. Our brand ambassador Deepika Padukone captures this bold and individualistic style that Melange represents. Being one of the most recognized brands in India across marketplaces, Melange continues to push boundaries by 'rethinking' ethnicwear and all that it has to offer. I look forward to our customers being delighted by the new collection that brings forth some remarkable pieces, perfect for every occasion."

Deepika Padukone, Brand Ambassador, Melange by Lifestyle, said, "Melange by Lifestyle has managed to beautifully capture the essence of the modern Indian woman. I am delighted to be announced as the brand ambassador for Melange by Lifestyle and look forward to the journey ahead!"

From the 'Work from Home' range to elegant occasion wear, customers can now step into the spotlight and give their wardrobe a stylish makeover with the new Melange by Lifestyle collection, with Kurtas starting from Rs. 599 onward: https://j.mp/3fFKTGN  The collection is available in over 400 stores along with leading online portals & market places in India, including exclusive Melange by Lifestyle stores and lifestylestores.com; where customers can shop from the convenience of their home.

About Lifestyle:

Lifestyle is India's leading fashion destination for the latest trends. Part of Dubai based retail and hospitality conglomerate - The Landmark Group, Lifestyle brings multiple categories including men, women and kids' apparel, footwear, handbags, fashion accessories and beauty under the convenience of a single roof. Lifestyle provides seamless and hassle-free shopping, offering leading national and international brands along with the convenience of a true omni-channel experience with its online store lifestylestores.com. The company is recipient of numerous awards and accolades, including Most Admired Fashion Retail Destination of the Year at Images Fashion Awards for 5 consecutive years; No. 1 India's Best Company to Work for in the retail industry for 2 consecutive years and Top 10 Best companies to Work for in India in 2015 - Great Places to Work Institute®. Currently, Lifestyle has a network of over 80 stores, 44 cities and delivers to over 19000 pin codes. Lifestyle is a true omni-channel player with its online store lifestylestores.com

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