CEO - TimesJobs' Transformation Into the Career Enhancement Officer

NEW DELHI, August 15, 2016 /PRNewswire/ --

TimesJobs has Transformed Itself to Serve the Entire Working Professional Community, Rather Than Just Active Jobseekers 

TimesJobs, one of India's leading job portals has radically transformed its business to address a whole new and completely ignored set of working professionals. It launched this newly transformed and advanced avatar in the form of the 'Career Enhancement Officer', supported by a 360-degree marketing campaign.

The e-recruitment industry has largely been focused on just providing jobs to active jobseekers, who barely constitute 15% of the larger class of working professionals. Over 85% of working professionals are not actively looking for a job change, however, that does not mean that they are not ambitious and unconcerned about their career growth. In order to address the concerns of this huge diaspora that have been largely ignored by e-recruitment, TimesJobs has transformed itself from a job portal to a career advisory destination.

Speaking on this transformation, Nilanjan Roy, Head of Strategy, Times Business Solutions, explains, "TimesJobs regularly conducts research to gauge the pulse of working professionals and our research shows that rather than just switching for a quick salary jump, high performers clearly set their career goals. They ascertain their market worth, skills and competencies, and gauge prospective employers based on company culture, work-life balance, growth prospects, role adaptability and transitions before taking a carefully thought-out decision. TimesJobs has transformed to providing these professionals with the tools necessary for ensuring that they always make the smarter career choice."

TimesJobs now provides a host of career enhancement services to enable professionals map their career path, and assess their professional growth in an on-going manner, rather than only provide job listings when they are looking for a new job.

TimesJobs helps professionals evaluate their personal skill-sets against the latest industry standards and provides them resources on how to upgrade their skills in order to grow faster.

TimesJobs' also provides a personalized salary comparator, that clearly benchmarks their current compensation with industry peers by analyzing millions of profiles so that they can get the salary they truly deserve - be that via internal negotiations or looking for a better opportunity outside their current organization.

When evaluating opportunities outside, TimesJobs' Company Reviews and Ratings provide insights into thousands of 'best-employer' companies, their work culture, growth opportunities, work-life balance, etc. candidly submitted by actual employees. This helps professionals choose companies that will be the best fit for them and their career growth.

Further with the largest number of jobs in the market, TimesJobs ensures that whenever and wherever there is a good opportunity, professionals will be able to find it on TimesJobs.

With the widest range of potential interview questions, TimesJobs further helps professionals understand different employer's interview methods and help them prepare to ace their interviews.

In order to communicate this radical transformation of TimesJobs from a job portal to a career advisory destination, the creative character of the Career Enhancement Officer and the creative hook of #IndiasMostLovedCEO were developed in association with Innocean Worldwide India.

"The business and the brand will only have as much credibility as the person speaking about it, and who has more credibility than the CEO? TimesJobs has imbibed the virtues, flavor and character of the CEO and is able to competently advise working professionals from a position of thought leadership and industry knowledge dominance. This Career Enhancement Officer can help you map your career better by giving you knowledge, insights and advice for accelerated growth. As an added bonus, this CEO also provides the largest collection of jobs that can help you find the perfect one," explains Vikas Deep Verma, Product and Marketing Head, TimesJobs.com

A high decibel campaign is running across TV, online, print and OOH, including regional and national media and will be supported with digital banners, contests, mailers and social media amplification to gain resonance across the target audience of competent working professionals.

Innocean Worldwide India was awarded the creative mandate based on their clear understanding of TimesJobs' transformation and chosen after a multiple agency pitch. Madison is the AOR Agency and MEC India is the Digital Agency appointed for TimesJobs' #IndiasMostLovedCEO campaign.

About TimesJobs.com: 

TimesJobs.com, the flagship business of Times Business Solutions (TBS), is a platform to help competent professionals make smarter career decisions. With over 25 million registered jobseekers across the board and more than 60 million page views every month, it is fast becoming the most preferred career portal among the candidates. 

TimesJobs is leading in the recruitment and employment space with its pioneering and dynamic divisions because it successfully meets the needs of competent working professionals looking to maximize their career growth. Its major platforms include:

• TechGig: India's biggest dais for tech professionals to learn, showcase and compete in the IT industry.
• JobBuzz: A well-known portal that provides information and insights about different companies, job profiles and interview processes. 
• StepAhead: StepAhead offers resume improvement and distribution services, profile verification, career astrology, and e-learning to help professionals accelerate their career growth.

In addition, TimesJobs has the largest collection of jobs in the market, which ensures that whenever and wherever there is a great opportunity, jobseekers will discover it on the platform.

In the recruitment market as well, being the biggest platform for competent professionals who think of their careers first, TimesJobs has become the destination of choice for recruiters who seek to identify and engage with the right talent.

Media Contact:
Aseem Seth 
Head of Corporate Communications 
Times Business Solutions - A Division of Times Internet Ltd. 
Email: [email protected]
Twitter: @aseems
Tel: +91-120-663-6338, +91-9910273367