Cashfree Payments launches 'Issuance' to enable fintechs and platforms to launch their own prepaid cards and wallets

• 'Issuance' to enable businesses to launch mono-branded and co-branded prepaid cards and wallets for their customers, employees and partners
• 'Issuance', with its low-code and no-code flows to allow businesses launch their prepaid cards within weeks with minimal integration
• 'Issuance' to enable customization of design and functionality
• 'Issuance' to assist businesses in payroll & incentive disbursals, customer loyalty programs, expense management among other use cases
• 'Issuance' to help fintechs scale their neo-banking use cases

BENGALURU, India, Oct. 20, 2022 /PRNewswire/ -- Cashfree Payments, India's leading payments and API banking solutions company, announced the launch of Card Issuance Stack with their new solution 'Issuance' to enable businesses such as fintechs and platforms to launch prepaid cards and wallets for their customers, employees and partners. 'Issuance' is a prepaid card and wallet issuance API stack which can be used for payroll & incentive disbursals, customer loyalty programs, expense management among other use cases. 'Issuance' allows businesses to launch both physical and virtual prepaid cards.

'Issuance' will offer low-code and no-code flows to enable businesses to launch their customized prepaid card or wallet in a few weeks without deep integration with multiple entities. 'Issuance' enables platforms to design and customize their own prepaid card features including assigning of spend limits, creating closed loop, open loop or hybrid payment options, facilitating minimum and full KYC prepaid cards. 'Issuance' allows businesses to launch both mono-branded and co-branded prepaid cards. 'Issuance' can be bundled seamlessly with Cashfree Payments' Payment Gateway and Payouts to create a powerful tool for business. For example, fintechs can leverage the solutions to scale their neo-banking use cases such as parent-child and family expense management, among other use cases.

Akash Sinha, Co-founder and CEO of Cashfree Payments said, "We are extremely proud to launch Cashfree Payments' Card Issuance Stack with our new solution 'Issuance'.  'Issuance' with its low-code flow is yet another example of Cashfree Payments technological prowess wherein with minimal integration, Fintechs & Platforms can launch their prepaid card & wallet program in a matter of weeks. As a front-runner in the API Banking & Payments space, 'Issuance' strengthens our focus on accelerating digital payments for India."

With over 50% market share among payment processors, Cashfree Payments today leads the way in bulk disbursals in India with its product Payouts. Recently, India's largest lender, SBI invested in Cashfree Payments underscoring the company's role in building a robust payments ecosystem. Cashfree Payments works closely with all leading banks to build the core payments and banking infrastructure that powers the company's products and is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm and Google Pay. Apart from India, Cashfree Payments products are used in eight other countries including the USA, Canada and UAE.

About Cashfree Payments

Cashfree Payments is a leading payment and API banking solutions company. It provides full-stack payments solutions enabling businesses in India to collect payments and make payouts via all available methods with simple integration. Cashfree Payments' offerings include an advanced and easy way to integrate payment gateways, a split payment solution for marketplaces, bank account verification API, and Auto Collect -- a virtual account solution to match inbound payments to customers. Founded by IIIT Hyderabad alumnus Akash Sinha and IIT Kharagpur graduate Reeju Datta, www.cashfree.com is among the leading payment service providers in India processing transactions worth USD 40 Billion annually. It has leveraged technology to lead payment disbursals in India with more than 50% market share among payment processors. Cashfree Payments enables more than 1,50,000 businesses with payment collections, vendor payouts, wage payouts, bulk refunds, expense reimbursements, loyalty and rewards. Apart from India, Cashfree Payments products are used in eight other countries including the USA, Canada, and UAE. Cashfree Payments is backed by Silicon Valley investor Y Combinator, Apis Partners, State Bank of India (SBI), and was incubated by PayPal.

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