MUMBAI, December 12, 2013 /PRNewswire/ --
CarWale, India's largest automotive destination has unveiled its new logo on the company website www.carwale.com and across all marketing and social media properties. Rooted in the philosophy of simplifying car buying, this changed brand identity is now even better and more vibrant with an impeccable car unit - the Crest.
(Logo: http://photos.prnewswire.com/prnh/20131212/10084726)
In Flame Red, the Crest resonates with the portal's vivacious user base while the company name in Midnight Black manifests its undisputed leadership in the automotive sector. CarWale's new logo depicts simple design and innovation, in tandem with the portal's constant pursuit to roll out exceptional products and significantly enhance user experience.
This relentless endeavour to provide a hassle-free car buying experience anytime, anywhere, on any device, saw the company launch its new Android App earlier today. CarWale App can be downloaded for free from the Google Play Store.
This year has been replete with innovations for CarWale with major product overhauls like the all-new car comparison, revamped recommendation tool and the introduction of free sell car listings. With over 7.5 million group visits, CarWale serves more than 25% of Indian car buyers and has a number of promising developments up its sleeve for the coming year.
About CarWale:
CarWale is owned by Automotive Exchange Private Limited and a part of the Axel Springer group (owners of AUTO BILD, the world's largest selling automotive magazine).
CarWale has been recognised by IAMAI as the Best Auto Website in India, twice in a row, in 2011 and 2012. It was also awarded by Red Herring twice as one of Asia's Top 100 Innovative Technology companies (2007 and 2009) and as one of the World's Top 200 Innovative Technology companies (2011). It has also been bestowed awards by Business Week and PC World Magazine for its contribution to the Indian automotive industry.
Primary Media Contact: Moupiya Niyogi, [email protected], 91-77-10031005
Secondary Media Contact: Banwari Lal Sharma, [email protected], 91-22-67398888
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