Beam Empowers the Women of Gujarat and Maharashtra With its Women Empowerment Initiative

MUMBAI, April 30, 2013 /PRNewswire/ --

Beam, India's revolutionary mobile wallet service, is taking women empowerment initiatives to empower the women of Maharashtra and Gujarat. Beam is empowering women by employing educated, unemployed youth particularly women as Beam Sahayaks. Beam Sahayaks serve the customers by providing Beam services in the neighborhood, society or colony where they live. With a mobile in her hand, Beam Sahayak, can not only transact for herself, but also supplement her family income while tending to her family.

"We are a for-profit social enterprise whose mission interlaid is to provide self-employment opportunities to educated unemployed youth, particularly women to supplement their household income. Beam provides self-employment opportunities to the educated women with the opportunity to become micro entrepreneurs; thus, making them self-reliant with the help of various Beam Services. Enriching lives one person at a time, Beam endeavours to bring smiles to every Indian by making them self-reliant and prosperous," said Anand Srivastav, CMD, Beam.

Mala Mitra, a home maker for 12 years got attracted by the business model of Beam and started providing Beam service by becoming a Sahayak. "Before I got married in 2000, I worked with a private firm for six years. But after marriage and motherhood - and daughter Aishwarin who is now six - I wanted a job that fits my 'mommy schedule' well. Working outside home would have come with additional expenses - food, transport, fancy wardrobe and less attention to my daughter. Beam is a company that offers the chance to become micro-entrepreneur while working from home. I have been associated with Beam for last one year and I am able to take care of my family expenses while working from home," said Mala Mitra, Beam Sahayak.

The proportion of unemployed is highest for the age group of 20-24 in India. Amongst them, the lot of educated women in rural areas is highest, even though this problem plagues urban educated females too. The social stigma attached to women working is yet to be overcome. Recognizing this anomaly, Beam as a part of its endeavor of empowerment, recruits, trains and promotes these women. Beam provides multi-lingual support and also promotes the Sahayaks with local advertising and promotion as well as listing them on its website for ease in locating by prospective customers. Using Beam, a Sahayak can promote herself, her shop and can offer attractive schemes as well.

About Beam

Beam is a revolutionary mobile wallet and mobile/ecommerce marketplace which endeavours to enable convenience, empower economically, and enrich the lives of our customers. For more information, visit www.beam.co.in.

Primary Media Contact: Jayati Agarwal, [email protected], 91-8285313314

Secondary Media Contact: Eshant Arora, [email protected], 91-9891255258