NEW DELHI, November 6, 2015 /PRNewswire/ --
This year, Kurkure's new festive campaign, in its true signature style, encourages people to do away with the usual overdose of artificial sweetness and niceties and embrace their chatpata nature. Kicking off its largest digital campaign, Kurkure shows consumers a fun and innovative way to add a dash of chatpata-ness to their festive greetings. A part of their ongoing Diwali 2015 campaign - 'Why So Sweet', consumers can customize quirky and mischievous greetings to add an extra bit of fun while wishing their loved ones.
(Photo: http://photos.prnewswire.com/prnh/20151106/10134138 )
Extensive research by the brand showed trends that searches for greetings/cards/invites/wishes are the most popular way of greeting friends and family during the festive season. The brand leveraged this trending thought for the festive season and has created a cool and quirky, 'un-clichéd' way to wish your near and dear ones and remove the pretentious wishes and bring the family closer with a hearty laugh. Hence, Kurkure's unique take on greetings. With this campaign, Kurkure has doubled its digital spends this season and the campaign has already engaged with over 2.66 million users.
Speaking about the campaign, Partho Chakrabarti, Vice President, Snacks Category, PepsiCo India, said, "Kurkure has always added an extra dose of c hatpataness to Indian festivities. The e-greetings are our way of encouraging consumers to shed the 'sweet' clichés and embrace their fun naughty selves. This festive season, our campaign seeks to drive home the message - 'Why So Sweet? Be Chatpata."
The Why So Sweet webpage hosts an array of chatpata and fun e-greetings which can be customized by users, and can be easily shared across social media platforms. The site has hosted 30,000 plus e-greetings which have been created by users and has even captured the imagination of consumers with its quirky Kurkure Karvachauth dubsmash, which is getting increasing number of likes by the day.
Consumers can log on to http://kurkure.co.in/whysosweet/index.aspx to pick from the many options of pre-created e-greetings or create their own chatpata greetings.
For more details log on to:
Kurkure E-Greetings: http://kurkure.co.in/whysosweet/index.aspx
Facebook: Kurkure
Twitter: @KurkureSnacks
Instagram: Kurkure Snacks
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India's diverse portfolio includes iconic brands like Pepsi, Lay's, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo's growth in India has been guided by 'Performance with Purpose', its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, 'Performance with Purpose' means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation, as well as, reduced use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve 'Positive Water Balance' in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit http://www.pepsicoindia.co.in.
Media Contact:
Nafeesa Abid
[email protected]
+91-8588835054
Senior Consulting Associate
Genesis BM
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