NEW DELHI, May 4, 2015 /PRNewswire/ --
Adobe unveiled the first in a new series of research on the creative economy that analyzes the current pulse of creativity and highlights industry trends from around the globe.
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(Photo: http://photos.prnewswire.com/prnh/20150504/10122018-a)
Drawing on data points and findings from the public projects of nearly 5 million creatives who are members of the online community Behance, this new Adobe Digital Index research focuses on "New Creatives" - drawing on data sets representing the work of creatives aged 18 to 34, and revealing findings that shed light on some of the most formative years in a creative's career.
The New Creatives Mashup research provides insights into what younger creatives across various age groups, and around the world, are thinking about, working on and aspiring to.
Creativity Strikes in Unexpected Places
The world is producing more creative work than ever before. Most interestingly, we're seeing new geographic hotbeds of ideation and project creation, beyond established urban centers like New York, Berlin, London and Los Angeles. The following graphic gives an idea of where the creatives of today are most heavily concentrated, including growth in China, India, Mexico, Brazil, UK, Russia and Canada. Beyond these powerhouses, certain countries are emerging as leaders in specific age segments, such as Indonesia, Germany, France and Egypt.
"The highest concentration of 18 to 22 year old creatives in the world is in Indonesia," said Janie Lim, Director of Marketing, Digital Media for Adobe Asia Pacific. "The Indonesian nation comprises more than 13,000 islands and hundreds of different ethnicities and languages; this rich cultural heritage and diversity alongside a huge domestic market of 240 million, means there are exciting opportunities for the creative industries. In recent years, we've seen the advancement of a multitude of programs to support young Indonesian creative entrepreneurs in design, fashion, music and screen industries."
In recent years, we have seen that there has been advancement of a multitude of programs to support young Indonesian creative entrepreneurs in design, fashion, music and screen industries.
Check out the heat map below for which regions each age group is surging ahead:
Stretching the Canvas: Mobilizing Creativity
With the continuous release of new technology and cutting-edge platforms allowing creatives to stretch their 'canvas' and innovate on mobile devices, the second-screen experience has become more tightly integrated than ever before into the new creatives' workflow. The work of 18 to 22 year old creatives on Behance - numbering nearly 1 million worldwide - shows how mobile and on-the-go devices are enabling these creatives to push the envelope wherever their inspiration strikes and create on their own terms.
With a 36% increase in mobile logins to Behance recorded in the last year, these new creatives are more than twice as likely to be engaged on mobile design work than the total Behance creative population. New project work on mobile for this age group ranges from branding to typography to comics and more.
"We expect the engagement and creation of design work from mobile platforms to continue to rise - unleashing innovation and pushing boundaries for all creatives," said Lim.
Back to the Future?
Adobe Digital Index points to the re-appearance of analog and raw elements in design work.
New creatives on Behance have started to balance the design themes and elements commonly used by previous generations ("digital," "apps," "branding," "Web" and "logo") with the inspiration provided by the physical and tactile elements of design.
These young creatives are surging ahead in the use of drawing and typography, creating more portraits and sketches, and surprisingly using ink and pencil more frequently than older age groups. However, interest in exploring the basic elements of design creation is not limited to this younger age group. "When we pulled the top three most appreciated projects for each of the age groups, we saw that examples of handmade lettering projects were represented in each category," said Janie Lim.
Given this sudden surge of analog-inspired work, along with the new creatives' rapidly expanding interest in fields like freehand drawing, we can expect to see wider adoption of this mindset and a continued shift to tactile-based creation, even in this new connected era.
About Adobe Digital Index and the New Creatives Mashup:
New Creatives Mashup, the first creative-focused report from Adobe Digital Index, was mined from data associated with nearly 5 million creatives who are currently members of Behance. The data includes information on tags, project fields, project topic, engagement activity, location and more. This creative insights data illustrates and predicts creativity trends and the pulse of the creative economy across industries.
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