100,000 Online Pre-sale Registrations on Day 1 for Le 1s

NEW DELHI, January 21, 2016 /PRNewswire/ --

LeEco Sets New Record in the Rs. 10000+ Bracket on Flipkart 

LeEco (formerly known as Letv), an international Internet giant released 2 Superphones, Le Max & Le 1s, on January 20 at a launch event of 1000+ strong audience, one of the country's largest such event. Within 24 hours of pre-sale registrations, the number has crossed a never-before record of 100,000 for Rs. 10,000/- & above price bracket on Flipkart.

This 100,000 number of registrations has never been breached by any other smartphone brand in this price category, and is surely a testimony to the Le 1s' unbeatable specs, stunning design, and powerful performance at an amazing price.

Registrations for the flash sale are still open upto 11 AM on February 2. So, tech lovers still have a great chance to get their hands on the amazing Le 1s Superphone. And, for anyone who registers for Le 1s, they can get a 10% cashback if they pay with an Axis Bank card.

The Bezel-less full-metal Le 1s packs a 5.5 inch full HD display, 13MP rear camera with 5MP front camera and a superfast 64-bit Helio X10 Turbo, the flagship processor of the year, and 3 GB RAM. The Le 1s has dual SIM card slots, 4G connectivity and 32 GB internal storage. Powered by a 3000 mAh battery, the phone has an exclusive technology of charging for 5 minutes for a 3.5 hours talktime. With world's first mirror-surface fingerprint sensor, the Le 1s is breathtakingly stunning and has an amazing unique eUI (Eco User Interface).

  
Le 1s - The Super Value Phone     

• Latest 64 bit Octa-core Helio X10 processor
• 3GB RAM/32GB internal memory
• 5.5 inch full HD display
• Bezel-less Unibody metal design
• Quick charge - 5 minutes of charge gives 3.5 hours of talktime
• Mirror-surface fingerprint sensor

Talking about the consumer response to Le 1s, Mr. Atul Jain, COO, Smart Electronics Business LeEco, India said, "We are not unduly surprised by this consumer response to our Le 1s, as LeEco has a history of breaking records of selling 3 million Superphones within less than three-month time. We are quite confident that this Superphone will win over the discerning customers here, and crossing the magic number of 100,000 pre-sale registrations proves that Le 1s will be a best seller."

For registration, please click here

About LeEco (formerly Letv):  

LeEco (formerly Letv), a global pioneering Internet and technology company has evolved and diversified to become a pioneer in building an Internet ecosystem across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people, and is the world's first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong and Los Angeles.

With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

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Shruti Singh
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Genesis Burson-Marsteller