UserWay and Semrush Supercharge Digital Marketing with Accessibility Tools

UserWay adds accessibility tools to Semrush's global platform

WILMINGTON, Del., Dec. 12, 2023 /PRNewswire/ -- UserWay (TASE: UWAY), a full-service provider of digital accessibility technologies, announced a collaboration with Semrush (NYSE: SEMR) the leading online visibility management SaaS platform. UserWay's web accessibility compliance technology is now available on the Semrush App Center, including the UserWay Accessibility Scanner and the UserWay Accessibility Widget.

Advancing digital inclusion in online marketing:

With 200,000 new websites launching daily, barriers multiply for users with disabilities, because the faster teams or web agencies publish and deploy content, the greater the digital disability divide grows.  And in a time of increasing global regulatory pressure targeting inaccessible websites, businesses face a growing imperative to ensure equal access to their online experiences. Marketers play a crucial role in bridging this gap by advocating for and implementing accessible design and content strategies, ensuring that digital experiences are inclusive and accessible to all users.

The collaboration between UserWay and Semrush reflects a shared dedication to making the digital world more inclusive and accessible. Through this collaboration, UserWay's AI-powered web accessibility technologies will enable Semrush's users to create sites that are now optimized not only for search engines but also for ADA compliance, facilitating a more accessible digital experience for people with disabilities.

Now,  Semrush users will have access to UserWay's Accessibility Widget and Accessibility Scanner available in the Semrush App Center.

• Web accessibility compliance: UserWay's technology allows users to address their website compliance with the ADA (Americans with Disabilities Act) and conformance to WCAG (Web Content Accessibility Guidelines) standards, optimizing for search engines and accessibility simultaneously.
• Expanding user reach: Websites using both Semrush and UserWay's technologies can cater to a broader audience, improving the user experience and reaching new market segments.
• SEO benefits: As search engines prioritize the user experience, including digital accessibility, this collaboration offers Semrush users an opportunity to enhance their ranking factors. Addressing accessibility also targets technical issues that may negatively affect the user experience, where performance/ranking may be affected.

According to Allon Mason, CEO of UserWay, "Marketers will now have AI-powered accessibility technology at their fingertips when they use our tools on Semrush's industry-leading App Center. Working together, we're taking a necessary leap towards making accessibility a default for everyone on the web, empowering users with more intuitive, usable, compliant, and accessible online experiences."

About UserWay

UserWay is a global, full-service digital accessibility company, committed to enabling the fundamental human right of digital inclusion. The UserWay platform is trusted by millions of websites globally to increase usability for users of different abilities. Al-powered technologies, combined with human-in-the-loop processes, help websites, apps, and digital documents more readily achieve compliance with accessibility regulations, such as the ADA, Section 508, AODA and EAA, and internationally recognized standards such as WCAG 2.1 AA, WCAG 2.2, and EN 301 549.

Forward Looking Statement

This document may include forward-looking information as defined in the Securities Law, 5728 – 1968. Forward-looking information is uncertain and mostly is not under UserWay's control and the realization or non-realization of forward-looking information will be affected, among other things, by the risk factors characterizing the companies' activity, as well as developments in the general environment and external factors affecting the company's activity. The company's results and achievements in the future may differ materially from any presented herein and the companies make no undertaking to update or revise such projection or estimate and do not undertake to update this document. This document does not constitute a proposal to purchase the company's securities or an invitation to receive such offers. Investment in securities in general and in the company's in particular bears risks. One should consider that past performance does not necessarily indicate performance in the future.

UserWay Contact:
Sophia Tupolev-Luz
VP Communications
[email protected]
UserWay.org

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SOURCE UserWay