MySize Granted European Patent For Handheld Measurement Tech

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11 May, 2021, 16:00 IDT

The approval by the European Patent Office for MySize's handheld measurement solution follows a Japanese issuance and paves the way for further expansion in the European market

AIRPORT CITY, Israel, May 11, 2021 /PRNewswire/ -- MySize, Inc (the "Company" or "My Size") (NASDAQ: MYSZ) (TASE: MYSZ), the developer and creator of e-commerce measurement solutions, today announced the publication of the decision to grant by the European Patent Office for its application, titled: "System for and a method of measuring a path length using a handheld electronic device." The patent issuance paves the way for greater European adoption of MySizeID, which enables shoppers to visualize how clothing will look on them in a much more interactive way, driving engagement and conversions.

The patent application encompasses the methods and systems for measuring a body part of a user via a handheld electronic device. MySizeID's proprietary algorithms leverage the smartphone's built-in sensors and fuse the data produced with anthropometric data. The result is that customers enjoy highly accurate sizing information based on the users' exact measurements. With this latest patent, MySize has twelve total issued patents and six patent applications pending globally.

"Europe represents an ideal market for us with broad e-commerce adoption before the pandemic that is now growing rapidly and facing challenges both in terms of providing engaging customer experiences and costly returns. With this European patent, we're paving the way to be able to address those issues by enabling users to leverage the sensors on phones they already own. By providing greater buyer confidence and a seamless, interactive experience, this step into Europe will result in better outcomes for retailers and consumers alike."

About MySize Inc:

My Size, Inc. (TASE: MYSZ, NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications, including the apparel, e-commerce, DIY, shipping, and parcel delivery industries. This proprietary measurement technology is driven by several algorithms that are able to calculate and record measurements in a variety of novel ways. To learn more about My Size, please visit our website: www.mysizeid.com. We routinely post information that may be important to investors in the Investor Relations section of our website. Follow us on Facebook, LinkedIn, Instagram, and Twitter.

Please click here for a demonstration of how MySizeID provides a full sizing solution for the retail industry.

Please click here to download MySizeID for iOS.

Please click here to download MySizeID for Android.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results to differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

U.S. Press Contact:

Strauss Communications
[email protected]
www.strausscomms.com

IR Contact:

Or Kles, CFO
[email protected]

SOURCE My Size Inc.