Sa Sa Elevates Personalized Omnichannel Experience with SAP Emarsys Solutions

HONG KONG, April 26, 2023 /PRNewswire/ -- Sa Sa International Holdings, a leading beauty product retailing group in Asia, is leveraging the SAP Emarsys Customer Engagement platform to deliver a personalized online-merge-offline (OMO) experience that elevates interactions at every stage of customer lifecycle.

Established in 1978, Sa Sa is a market leader that has continuously evolved with the changing needs of its customers. In recent years, it has built infrastructure and processes to bring customers a seamless OMO experience across a network of physical stores in Hong Kong and Macau; and global online platforms (excluding Mainland China, Hong Kong and Macau).

SAP Emarsys e-Commerce enables Sa Sa to build on this foundation and pursue a two-pronged approach to customer loyalty that optimizes both acquisition and retention. The solution allows Sa Sa to collect and analyze data from its various consumer demographics and gain real-time visibility into their shopping and buying preferences. These consumer insights enable Sa Sa to curate appropriate online product portfolios and offer the right mix of loyalty programs, such as rewards points and cash-back incentives geared to different customer groups. In addition, the solution helps Sa Sa build strong activation programs, utilizing marketing automation and real-time personalization to create sophisticated insights-driven campaigns that drive real business outcomes.

Sa Sa leverages three key SAP Emarsys e-Commerce modules:

• Smart Insight: With Emarsys Smart Insight, Sa Sa is able to harness its data to systemically segment customers for intelligent retention marketing. This solution gives Sa Sa detailed insights into a customer's purchase preferences and lifecycle journey, allowing it to automatically offer relevant product promotions at the right time. Thus, Sa Sa can monitor how it is engaging with different segments and ensure it is delivering value to customers and the business.
• Web Extend: The Emarsys Web Extend data collection solution tracks interactions on sasa.com and email campaign results. This data is integrated with validated product and sales information so as to optimize customer engagement in accordance with Sa Sa's privacy policy.
• Email Recommender: Emarsys Email Recommender enhances Sa Sa's email marketing campaigns by adding relevant product images and information to automated messages at scale. Driving customer engagement and response, these recommendations are dynamic. They are rendered in real-time to ensure customers get the most up-to-date, personalized product recommendations — prompting a re-purchase, following up on an abandoned cart, or suggesting best sellers and special offers to tempt browsers to purchase.

"The SAP Emarsys e-Commerce solutions elevate Sa Sa's customer engagement to the next level by offering intuitive and relevant online experiences to our customers," said Hong Li, Director of eCommerce of Sa Sa International Holdings Limited. "Sa Sa thrives on staying close to what our customers expect and thus it is important to have real-time panoramic visibility of customer data at every point in the customer lifecycle journey. With Emarsys, our data analysis capabilities are continuously improving so we can discover the best way to engage, retain and expand our customer base, with data-driven customer programs."

Esmond Tong, Managing Director, SAP Hong Kong, said: "Today's retail environment is complex and competitive, shaped by new technologies and fast-evolving customer behavior and preferences. SAP Emarsys presents a single, integrated platform where customer-centric market leaders like Sa Sa can build, execute and scale real-time marketing campaigns. With Emarsys, Sa Sa is growing its customer lifetime value through omnichannel interactions that are personalized, intelligent and compelling."

Learn more about SAP Emarsys Customer Engagement here or talk with us at +852 2150 2799.

About SAP
SAP's strategy is to help every business run as an intelligent sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers' businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people's lives. For more information, visit www.sap.com/hk.

About Sa Sa
Sa Sa is a leading beauty product retailing group in Asia. Embracing the proven concept of "one-stop beauty product specialty platform", Sa Sa provides diverse quality products under more than 600 brands ranging from skincare, fragrance, make-up, hair care and body care products, health & fitness products as well as beauty gadgets. Through operating more than 180 retail stores in Hong Kong and Macau SARs, Mainland China and Malaysia, as well as multiple online platforms, Sa Sa offers a customer-centric omni-channel shopping experience for consumers.

Listed on the Hong Kong Stock Exchange in 1997, the Group is included in the FTSE Index Series, MSCI Index Series and S&P Index Series.

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP's 2022 Annual Report on Form 20-F.

© 2023 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

Please click here for our privacy policy.

SOURCE SAP Hong Kong