Hilton Hotels in Malaysia Collaborate with Local Artist Jaemy Choong for an Exquisite Mid-Autumn Collection

Light up your Mid-Autumn Festival with an exclusive mooncake lantern box blending tradition and calligraphy art

KUALA LUMPUR, Malaysia, Aug. 1, 2024 /PRNewswire/ -- Hilton properties in Malaysia are thrilled to unveil a captivating Mid-Autumn celebration that beautifully weaves artistry into cultural tradition. This year's Mid-Autumn collection transcends its role as a mere box to become a true work of art.

In collaboration with celebrated local artist Jaemy Choong, participating Hilton hotels nationwide present a mooncake box that holds delightful, sweet treats and features a lid that transforms into a captivating lantern, enhancing the festive spirit. Jaemy C's vibrant design, featuring modern calligraphy and a dragon, embodies the essence of the Mid-Autumn Festival. In Chinese culture, the dragon is a powerful symbol of strength, good fortune, and prosperity, making this lantern both symbolic and visually stunning. This artistic blend ensures that the mooncake box is not just a container but a memorable part of the celebration.

Jaemy Choong is a multidisciplinary Malaysian artist renowned for his "fusion" brush calligraphy, "warped" illustrations, and ironic approach to art. His work delves into social connections, both physical and online, exploring micro-interactions, unsaid emotions, and the impact of modern communication.

Hilton Kuala Lumpur is dedicated to supporting and uplifting local artists, providing them with a platform to showcase their unique talents and connect with a broader audience. This collaboration with Jaemy C is a testament to Hilton's ongoing efforts to celebrate and promote local artistry. By integrating Jaemy's work into the Mid-Autumn collection, Hilton Kuala Lumpur not only enhances the festive experience for guests but also brings greater visibility to the vibrant Malaysian art scene.

The Mid-Autumn collection is priced at RM188 nett for a box of four traditional baked mooncake variations, each thoughtfully curated to delight the senses and is halal certified. The set features: baked low-sugar pure lotus paste, baked white lotus paste with single yolk, baked red bean paste with almond flakes, and baked pandan lotus paste with single yolk.

The nationwide Mid-Autumn collection is available for purchase at the participating hotels or online at EatDrinkHilton.com from July 15th to September 17th, 2024. Limited units available; pre-order today.

Participating Hotels:

Hilton Kuala Lumpur
Hilton Petaling Jaya
Hilton Kuching
Hilton Kota Kinabalu
DoubleTree by Hilton Kuala Lumpur
DoubleTree by Hilton Putrajaya Lakeside
DoubleTree by Hilton Shah Alam I-City
DoubleTree by Hilton Melaka
DoubleTree by Hilton Johor Bahru
Hilton Garden Inn Puchong

About Hilton Hotels & Resorts  

For over a century, Hilton Hotels & Resorts has set the benchmark for hospitality around the world, providing new product innovations and services to meet guests' evolving needs. With more than 600 hotels across six continents, Hilton Hotels & Resorts properties are located in the world's most sought-after destinations for guests who know that where they stay matters. Experience a positive stay at Hilton Hotels & Resorts by booking at hiltonhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Hotels & Resorts at stories.hilton.com/hhr, and follow the brand on Facebook, Twitter and Instagram.

About DoubleTree by Hilton  

DoubleTree by Hilton is a fast-growing, global portfolio of over 680 hotels with more than 155,000 rooms across 56 countries and territories. For more than 55 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its signature, warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree byq Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at doubletree.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at stories.hilton.com/doubletree, and follow the brand on Facebook, Twitter and Instagram.

About Hilton Garden Inn 

The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and modern amenities for an experience that is simply on another level. The Hilton Garden Inn Promise affirms the brand's goal to make each guest's stay better and brighter. Guaranteed. With more than 1,000 hotels in 62 countries and territories around the world, the brand ensures today's busy travelers have a bright and satisfying experience, starting with the first hello. Experience a positive stay at Hilton Garden Inn by booking at hgi.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Garden Inn at stories.hilton.com/hgi, and follow the brand on Facebook, Instagram and Twitter.

SOURCE Hilton (Malaysia)