Break the cycle of dehydration and skin sensitivity with the NEW Cetaphil® Optimal Hydration Skin Replenishing Water Gel

The NEW Cetaphil Skin Replenishing Water Gel is clinically proven to provide 72-hour hydration with its slow-release technology containing Hyaluronic Acid and Polyglutamic Acid

KUALA LUMPUR, Malaysia, Sept. 14, 2023 /PRNewswire/ -- Cetaphil^®, the #1 dermatological skincare brand in Malaysia introduces a new era of hydration as the brand unveils the latest addition to its Optimal Hydration line-up: the NEW Cetaphil^® Optimal Hydration Skin Replenishing Water Gel, a weightless water gel that provides instant and intense non-stop 72-hour hydration for dry, dehydrated skin.

The Cetaphil^® Optimal Hydration range is powered by Cetaphil^®'s unique HydroSensitiv™ Complex that combines Aquaxyl, Glycerol, and Soothing Blue Daisy that boosts skin's water content. Now, with the addition of the Cetaphil^® Optimal Hydration Skin Replenishing Water Gel, which contains slow-release technology packed with Hyaluronic Acid and Polyglutamic Acid, it provides long-lasting hydration for plumper and softer skin.

This ultra-lightweight and cooling water gel addresses key signs of skin dehydration and delivers immediate soothing, hydration relief to dehydrated, sensitive skin. The Cetaphil^® Optimal Hydration Skin Replenishing Water Gel is also clinically proven to strengthen the skin's moisture barrier for up to 24 hours and reduce the five signs of skin sensitivity (irritation, sensitivity, dullness, tightness, roughness) after seven days of use.

Moreover, this water gel soothes, replenishes, and plumps dehydrated, irritated skin all while being completely oil-free, fragrance-free, and dye-free. The gel format makes for quick absorption, cooling sensation, and superior potency. It is also clinically proven to improve the quality of skin after only one month of twice-daily use, leaving the skin visibly smoother and more refined. 

Galderma Malaysia's Country Manager, Ms. Cindy Tiu, said "Earlier this year, we found that there is an intrinsic link between dehydration and skin sensitivity through our research, which revealed that dehydration weakens the skin's moisture barrier, increasing its susceptibility to sensitivity and irritation. As a brand that is known for its sensitive skin products, our Optimal Hydration innovation strategy aims to break the cycle of dehydration-related skin sensitivity."

"Our commitment is centred on catering to the unique needs of individuals with sensitive skin. We aim to meet and exceed our consumers' expectations by providing them with effective skincare solutions that go beyond simple hydration. Our goal is to empower individuals with sensitive skin to achieve healthy, well-hydrated, and resilient skin. The all-new Cetaphil^® Optimal Hydration Skin Replenishing Water Gel goes beyond hydration and is designed specifically to enhance skin's resilience besides soothing and improving the overall quality of sensitive skin." she added.

The Cetaphil^® Optimal Hydration range seals in moisture and now together with the NEW Cetaphil^® Optimal Hydration Skin Replenishing Water Gel it delivers 72 hours of long-lasting hydration. Formulated for dry, dehydrated, sensitive skin, the range replenishes skin hydration, soothes skin sensitivity, and respects the skin barrier. The Cetaphil^® Optimal Hydration range consists of the Optimal Hydration 48-Hour Activation Serum, Optimal Hydration Healthy Glow Daily Cream, and the Optimal Hydration Refreshing Eye Serum.

The Cetaphil^® Optimal Hydration range including NEW Cetaphil^® Optimal Hydration Skin Replenishing Water Gel is now available for purchase at all leading pharmacies nationwide, including Watsons and Guardian, and Cetaphil^®'s official e-stores. Visitors can also redeem a free sample of the Cetaphil^® Optimal Hydration Skin Replenishing Water Gel and enjoy exclusive freebies with purchase at the Cetaphil^® Hydration Skin Bar, available from now to November at selected Watsons and Guardian stores in-malls.

For more information, please visit https://www.cetaphil.com.my/.

About CETAPHIL®

75 years ago, a pharmacist co-created the first Cetaphil^® product with a dermatologist – a gentle, yet powerful formula that would clean without stripping and moisturize without clogging. Today, Cetaphil^® is the No.1 dermatological skincare brand in Malaysia* and is recognised by healthcare professionals around the world. With the help of leading global skin experts, they continue to develop innovative skincare technologies for sensitive skin that help restore, protect, and maintain skin health every day. For more information, visit www.CETAPHIL.com.my

*IQVIA Malaysia, Emollients & Protectives Market, MAT Q1 2023 (Values)

About Galderma

Galderma is the world's largest independent dermatology company, present in approximately 100 countries. Since our inception in 1981, we have been driven by a complete dedication to dermatology. We deliver an innovative, science-based portfolio of sophisticated brands and services across Injectable Aesthetics, Dermatological Skincare, and Therapeutic Dermatology. Focused on the needs of consumers and patients, we work in partnership with healthcare professionals to ensure superior outcomes. Because we understand that the skin we're in shapes our life stories, we are advancing dermatology for every skin story. For more information: www.galderma.com

SOURCE CETAPHIL