Elevate Your Personal Brand with Data-Driven Insights:
The Power of Streamlined Content Sharing on LinkedIn
In today's competitive professional landscape, establishing a strong personal brand is more than just a nice-to-have; it's a necessity. Despite the importance of personal branding, TINT’s The State of Social & User-Generated Content 2023 reveals that up to 60% of individuals hesitate to share professional content on social media platforms, particularly LinkedIn. LinkedIn users attribute this hesitance to not knowing what to post or fear posting content that doesn’t meet their employers’ approval. Fortunately, innovative social sharing tools are emerging to alleviate these challenges, offering a pragmatic, data-driven way to enhance your online visibility.
Data-Backed Strategies for Improving LinkedIn Engagement
If you scroll through LinkedIn and don’t find the content compelling, it’s likely because you haven’t been engaging with posts you enjoy. Like the other major social media platforms, LinkedIn uses an algorithm to feed you content it thinks you’ll be interested in viewing. Unless you provide it with data on what you “like,” “love,” “celebrate,” or “support,” the platform is just guessing at what you like and probably failing.
Active participation in LinkedIn Groups and regularly sharing valuable content are also proven ways to make your profile more visible to users in your network. In turn, users who engage with your content will be fed more of it in the future. However, it's worth noting that you don't need to create new content to be active; sharing, liking, and commenting also significantly increase your visibility on the platform.
Finally, don’t neglect the opportunity to continuously grow your network. Having more first- and second-degree connections gives your profile more visibility. Effective strategies for growing your network include syncing your digital address book to your account, connecting with highly networked individuals within your organization or industry and considering the platform’s suggested connections.
How Companies Can Empower Their Employees to Boost Their LinkedIn Presence
Employees at any organization are working to fulfill the company’s mission. Whether or not they had direct involvement in developing your latest product or launching a long-overdue rebrand, every employee should be empowered to share your company’s latest announcement with their network.
If you have news that’s compelling enough to be shared through a press release, it’s also compelling enough for your employees to share through social media. Providing a link to your brand’s latest press release and asking your employees to share it on social media is great, but it’s not enough.
Typical social sharing programs enable users to share a link to your content but require them to write their own post copy. With newer social sharing tools, you provide social post copy that adheres to your brand’s message and makes it easier for your audience to share your story the way you want it to be seen.
By adopting one of these social sharing tools, you can more easily enable your employees and readers to share your press release content, thereby giving your story more visibility and increasing engagement for your brand.
A Better Way to Encourage Social Sharing
At PR Newswire, we wanted a better way for our employees and customers to share the latest company news. So, we partnered with AI-powered social media sharing technology company SoSha to provide a more streamlined way to simplify social sharing across platforms, including LinkedIn. The resulting tool, SocialBoost, has already increased content engagement for one of our Fortune 50 clients, and we are using it here at PR Newswire to amplify our own content.
Here’s why we and our clients love SocialBoost:
- Pre-Written, Employer-Powered Content: SocialBoost offers brand-approved, data-tested posts, tackling the most common obstacle to content sharing — the lack of time and creative inspiration.
- Data-Driven Insights: SocialBoost includes built-in analytics that offer real-time performance metrics, helping you understand what content resonates with your LinkedIn network.
- Multi-Platform Efficiency: With one-click sharing features, SocialBoost allows you to maintain a consistent narrative across all your social media channels, providing an all-in-one solution for a flat fee.
Marrying SocialBoost’s capabilities with a data-informed LinkedIn strategy doesn’t just boost online activity; it’s a strategic and quantifiable tool. The analytics provided by SocialBoost allow you to measure the ROI of your social media interactions, converting the often-intangible idea of social engagement into a data-driven solution.
The Takeaway
Having a robust personal brand on platforms like LinkedIn requires more than arbitrary actions; it calls for a strategic, data-driven approach. Leveraging advanced social sharing tools in combination with proven engagement techniques can drastically improve your personal brand's reach and impact. Don’t miss the opportunity to implement the right tool to help your employees strengthen their online presence by being your company’s most important brand ambassadors.
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About the Author
Joe Rhoton, Senior Director of Strategy at Cision, is known for driving growth and operational efficiencies. With a history of advancing corporate strategy and bringing competitive products to market, Joe’s pragmatic approach has continually propelled business success.