Ziff Davis Enterprise Hires Digital Events Pioneer Elliot Markowitz

NEW YORK, Aug. 18 /PRNewswire/ -- Ziff Davis Enterprise, a leader in innovative enterprise IT media and engagement solutions, announced today that it has hired Elliot Markowitz as Vice President, Content Development.

Reporting directly to CEO Steve Weitzner, Markowitz will be in charge of redesigning and amplifying the company's editorial digital events portfolio in order to maximize its impact, relevance and overall effectiveness for both attendees and clients.  Specific goals will include building a robust editorial calendar, creating effective content and execution strategies, and advising clients on best practices for creating a great audience experience.  In addition to his work with digital events, Markowitz will collaborate with Ziff Davis Enterprise's editorial and operations teams to develop multiplatform solutions designed to engage the IT professional by delivering the content they want, when and how they want it.

"Ziff Davis Enterprise pioneered digital events in the IT sector and continues to deliver more events, with more qualified attendees than any other producer," said Steve Weitzner, CEO, Ziff Davis Enterprise.  "With Elliot's return we plan to revamp our products to enhance the user experience through higher levels of control, customization and improved content.  At the same time we will offer technology marketers the precision targeting they have come to expect from our EnterpriseOne database and significant improvements in reporting that will set the standard for the industry," he continued.

Markowitz is a 20-plus year editorial and publishing veteran with deep experience in content development and digital events.  He helped create and launch the first virtual tradeshow in the technology publishing arena for Ziff Davis in 2004, and his team was the recipient of the coveted FAME award from Folio Magazine for the Best Online Event in 2006.  

Prior to joining Ziff Davis Enterprise, Markowitz was Director of Programming for INXPO where he helped the company reposition its webcasting product line to better meet the needs of the growing digital events market. Previous to that, he was the Editorial Director of Nielsen Business Media's Web Seminars and Digital Events, responsible for building the company's digital events strategy across all its media brands. Before Nielsen he was the Editorial Director of Ziff Davis Media eSeminars where he helped build the company's editorial eSeminar business. Markowitz also spent 10 years in various editorial positions at Computer Reseller News (CRN) including holding the title of Editor.

About Ziff Davis Enterprise, Inc.:

Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource.  Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, TechDirect, and the Developer Shed network – for relevant, objective content to identify the right solutions for their organizations.  Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs.  Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and face-to-face events.  Products include print and online advertising, eNewsletter sponsorships, content syndication, eSeminars, virtual tradeshows, events, and custom media services.  Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel. www.ziffdavisenterprise.com.

SOURCE Ziff Davis Enterprise, Inc.

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