Zenith Media USA Selects Rentrak's Upfront Package for 2010 Season

PORTLAND, Ore., March 17 /PRNewswire-FirstCall/ -- Zenith, one of the premier strategic media planning and buying agencies, and Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced that Zenith USA will be using Rentrak's TV Essentials set-top-box (STB) service to help build the agency's strategy for this year's television upfront.

"Zenith chose to partner with Rentrak because we recognize the important role that STB data now plays in understanding television audiences and we know that TV Essentials will help us improve our clients' ROI," said John Spadaro, Zenith Media's Senior Vice President, Director of Video Broadcast Research. "The millions of STB data points that only Rentrak has, will play a critical role in effectively tapping into the audiences of highly targeted networks in media plans and buys during the upfront season. This partnership will allow Zenith to blaze the way for more strategic targeting."

"It is gratifying to see Zenith Media share in our commitment to working with STB data as a media currency," said Carol Hinnant, Rentrak's Senior Vice President of Business Development, Advanced Media. "By using TV Essentials, Zenith will gain valuable insights into more than 300 ad-supported networks at a second-by-second level to provide intelligence that can be used to plan and target client segments more precisely moving forward."

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television.  Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes nationwide.  The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Zenith Media, The ROI Agency:

Zenith Media, The ROI Agency, is committed to ensuring that each client receives a better return per media dollar invested than any of their competitors.  

Ranked by the Research Company Evaluating the Media Agency Industry (RECMA) as the second largest, fastest-growing agency in the US, Zenith represents a world-class roster of clients including: Toyota, Lexus, Scion, L'Oreal, Nestle, Twentieth Century Fox, Ubisoft, Harrah's Entertainment, Jenny Craig and Reckitt-Benckiser.  Zenith's new business success and the retention and expansion of existing client partnerships have also garnered RECMA's highest three and six-year agency performance scores.

A leading media agency in the US, as part of ZenithOptimedia Worldwide, the agency operates 215 offices across 72 countries globally.

About Rentrak Corporation

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry.  With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, China, France, Germany, Mexico, Russia, Spain and the United Kingdom.  For more information on any of Rentrak's services, please visit www.rentrak.com.

SOURCE Rentrak Corporation