Zeebo to Power Its 3G Connected Gaming, Entertainment and Education System With AT&T Mobile Wireless Broadband

LAS VEGAS, March 24 /PRNewswire-FirstCall/ -- San Diego based Zeebo, Inc. today announced an agreement with AT&T* to provide mobile wireless broadband service for the Zeebo 3G connected digital gaming, entertainment and education system. The agreement to wirelessly connect the system to AT&T's network enables Zeebo to more rapidly deploy in new markets currently underserved by existing technologies.  

The Zeebo platform is currently sold in Brazil and Mexico.  Zeebo is planning for commercial opportunities in the domestic market in 2011.  Financial terms of the deal have not been disclosed.

"With AT&T's mobile broadband service, we're positioned to rapidly introduce new digital wireless content, distribution and service offerings in new, emerging markets," said John F. Rizzo, president and CEO, Zeebo, Inc.  "We've been focused on establishing a variety of global delivery, marketing, and distribution agreements that help us give consumers a truly engaging experience around the promise of 'Play, Learn, Connect.'  AT&T fits this philosophy and we look forward to working with a truly innovative mobile broadband service provider as we expand our global markets."

Zeebo is currently the industry's most affordable wireless edutainment platform, offering consumers the opportunity to buy content in their local language, and bring the Internet Cafe into the home for a fraction of the traditional retail price.

"We continue to see tremendous demand for connected consumer products and we look forward to providing the mobile broadband connectivity that will keep consumers connected to the content they most desire, on the nation's fastest 3G network," said Glenn Lurie, president of emerging devices, resale and partnerships, AT&T. "Zeebo is an attractive solution for millions of consumers hungry for affordable gaming, education and entertainment content."

Zeebo offers a completely wireless gaming, entertainment and education platform.  The platform fosters the development and monetization of local content by preventing piracy through fast and convenient shopping with 3G broadband wireless connectivity and over-the-air delivery.  The system is pre-loaded with connectivity, eliminating the need for a consumer to sign up for an additional service plan or contract.  

Content delivery and user interface software updates occur over a wireless network and are completely transparent to the customer.  They simply plug the Zeebo into their television set and the system automatically connects to the ZeeboNet wireless network.

For more information on the Zeebo 3G digital gaming, entertainment and educational platform, please visit www.zeeboinc.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Zeebo

Zeebo, Inc., based in San Diego, California, has developed the Zeebo, a 3G wireless system to deliver digital gaming, entertainment and education to the next billion consumers in emerging global markets.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Cautionary Language Concerning Forward-Looking Statements

Information set forth in this press release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this news release based on new information or otherwise.

SOURCE AT&T Inc.

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