Zagat Announces Exclusive Deals Program For Discerning Diners

NEW YORK, Aug. 12 /PRNewswire/ -- Zagat Survey, the leading provider of consumer generated survey information, today announced ZAGAT Exclusives, a unique group-buying program powered by DealOn. Tailored to meet the needs of both foodies and restaurateurs, ZAGAT Exclusives will provide consumers with unparalleled offers at trusted Zagat-Rated restaurants. ZAGAT Exclusives will be available on ZAGAT.com, DealOn.com and the DealOn network.

"The group buying model continues to gain popularity, and we intend to provide the best possible service for both consumers and restaurateurs," said Tim Zagat, CEO, Zagat Survey. "Diners who are passionate about where they eat will have confidence in knowing that these specials will be offered only in Zagat-Rated restaurants."

According to a recent national Zagat survey, 39% of surveyors report they are being more attentive to prices in light of recent economic woes. Value is always a la mode but even the most well-heeled diner is price sensitive today. ZAGAT Exclusives will provide the opportunity for diners to try a variety of Zagat- Rated restaurants, from relaxed and casual to special-occasion spots, all at palatable prices. Restaurants will be able to attract savvy foodies who, if satisfied, are likely to become repeat customers. In fact, Zagat surveyors visit the places they vote on over eight times per year on average.

ZAGAT Exclusives will be offered in limited quantities for a fixed sale period. No minimum group purchase will be required. Each offer will begin with a fixed price; the price will decrease as more people buy the deal. The lowest price reached at the end of the sale period is the amount each purchaser will pay.

ZAGAT Exclusives will kick off in September 2010 in New York City and rapidly roll out to other major metro areas, including Chicago, Los Angeles and San Francisco. Diners and Zagat-Rated restaurants interested in participating in the program should sign up at www.zagat.com/exclusives.

About Zagat Survey, LLC

Known as the "wildly popular," "burgundy bible," Zagat Survey is the world's most trusted source for consumer-generated survey information. With a worldwide network of surveyors, Zagat rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other entertainment categories and is lauded as the "most up-to-date", "comprehensive" and "reliable" guide, published on all platforms. Zagat content is available to consumers wherever and whenever they want it: on ZAGAT.com, ZAGAT.mobi, ZAGAT TO GO for smartphones and in book form.

About DealOn, LLC

DealOn.com is a fast-growing group buying site, attracting and matching high-quality restaurants, spas, hotels and boutiques to equally high-quality consumers. DealOn.com maintains an exclusive partnership with Adblade, the largest premium-only advertising network on the web reaching more than 140 million users a month. More information is available at DealOn.com .

Contact: Melle Hock, 212-642-7793, [email protected]

Tiffany Barbalato, 212-404-6416, [email protected]

SOURCE Zagat Survey, LLC

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