Your Business Cannot Win Until You Have This

PHOENIX, Jan. 31, 2011 /PRNewswire/ -- Traditional "public relations" is an exercise in sending out hundreds or thousands of press releases, and then sacrificing some small animal in a strange ritual, in the desperate attempt and hope that a mainstream media channel would give "Your Company," the subject of the press release, a mention in a news story. This is like so 19th Century.

Is the Internet a "better" news source than traditional mainstream media? 92% of Americans use multiple platforms to get news on a typical day and that includes the Internet. The Net is right at the heart of how people's access to news is changing.

The New Net Public Relations-News Media Relations guys aim specific news at specific news users. Then we deliver it. Here's why that's important to business: millions of people have set "Google Alerts" or other news alerts for specific search terms. One of those terms will describe your industry, your business and maybe even your company. Those people want to know about your business ... right now.

Ed Coghlan, President of XNet News and an expert in Net public relations, revealed, "News users targeting info they want has gone microscopically granular. 'Sports' is a broad category; 'My University, athletic department, Women's Basketball, this season,' is that granular microscopic level that people want to read the news about."

As proof, Tony Marino, Executive News Editor of XNet News, asks you to consider this:

• 7% of Americans get their news from a single media platform daily. 65% say they do not have a favorite site for news and information.

• Mobile connectivity to the Net via smartphone, pad and laptops have allowed avid news users to access news anytime, anywhere 24/7 and always ... right now.

To read how this New Net News & Public Relations affects business, visit http://XNetNews.com

Ed Coghlan and Tony Marino are former TV news directors, reporters and total news junkies. They look like "old guys" but have been involved with the Internet since it was a chisel and rock type thing. They're helping clients get their news stories out on the Net ... right now.

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE XNet News