YouEye Secures Strategic Investment from Gfk for Advanced Customer Experience Analytics

MOUNTAIN VIEW, Calif and NEW YORK, March 10, 2015 /PRNewswire/ -- Agile research technology innovator YouEye and global market research leader GfK today announced a strategic partnership that teams the industry-leading strengths of each company to transform customer insights.  Under the partnership, GfK will leverage YouEye's state of the art behavioral analytics technologies to augment their world-class market research solutions.  Together, the companies will innovate and introduce new products and services.

YouEye's agile research platform is grounded in two core capabilities:

• Multimedia "in the wild" desktop and mobile experience capture, and
• Full-scale qualitative analytics including behavioral, sentiment, and natural language technologies

The relationship enables GfK to incorporate YouEye's proprietary, cloud-based platform into their own suite of technologies.  As a result, GfK can introduce highly differentiated and advanced solutions to its customers.  Gfk will see their CEO of Consumer Experiences for North America, David Krajicek, join YouEye's board of directors.

"We're very pleased to be partnering with such an innovative company.  We believe the next few years will see YouEye rapidly change the way consumer research is conducted, driving speed, automation, and analytics in the space," said Krajicek. "YouEye's agile research solution is the perfect complement to the technology GfK has pioneered internally and, together, we look forward to capturing the customer experience with increased depth, scale, and efficiency."

YouEye currently provides agile research services and technology to some of the world's leading brands such as T-Mobile, Unilever, Walmart, and eBay.

"By adding GfK to our investors, we're taking a huge step forward in expanding our reach into the Fortune 1000.  GfK has an unparalleled reputation in the consumer and market research space, and we're excited to learn from and innovate with such a globally-recognized brand," said Malcolm Stewart, CEO of YouEye.

About YouEye
YouEye is taking consumer research to the next level. Its cloud-based SaaS platform empowers companies to quickly identify the greatest opportunities for optimizing their product, marketing, and eCommerce programs. A leader in qualitative analytics, YouEye provides best in class solutions for market research.  YouEye specializes in mobile optimization, behavior recognition and sentiment analysis, and native environment testing.

About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK's long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

SOURCE YouEye

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