Yoplait® Frozen Yogurt Now in Stores

National yogurt brand debuts frozen yogurt in Original and Greek varieties

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Oct 02, 2012, 09:15 ET

LE MARS, Iowa, Oct. 2, 2012 /PRNewswire/ -- Yogurt lovers, it's time to celebrate. All the goodness of Yoplait^® yogurt is now also available in the frozen aisle.

(Photo: http://photos.prnewswire.com/prnh/20121002/CG84657)

Yoplait is making its debut in the freezer aisle with new products, Yoplait Original and Greek Frozen Yogurt Pints and Bars, available nationwide in October 2012.

New Yoplait frozen yogurt contains live and active cultures, real fruit and uses natural flavors. All flavors are low fat and a good source of calcium, with the Greek flavors also containing twice as much protein as regular frozen yogurt.

"Yoplait frozen yogurt is a refreshing and rewarding way to feel good about the nutrition of yogurt with a new smooth and creamy ice cream-like experience," said Jill Feuerhelm, marketing manager. "We've taken the most popular flavors and transformed them into frozen yogurt. The first bite says it all."

Yoplait Original Frozen Yogurt Pints will be available in these popular flavors: Strawberry, Harvest Peach, Strawberry Banana, Cherry Orchard, Mountain Blueberry, Vanilla and Mixed Berry. Yoplait Original Frozen Yogurt Pints have a suggested retail price of $3.99.

Yoplait Greek Frozen Yogurt Pints will be available in these popular flavors: Honey Caramel, Strawberry, Blueberry, Peach, Black Cherry, Raspberry Fig and Vanilla. Yoplait Greek Frozen Yogurt Pints have a suggested retail price of $3.99.

Yoplait Original Frozen Yogurt Bars are 1.75 fl. oz. and available in Strawberry Banana and Harvest Peach, having a suggested retail price of $4.93 for a box of 10. Yoplait Greek Frozen Yogurt Bars are 2.65 fl. oz. and are available in Honey Caramel and Raspberry. These have a suggested retail price of $4.93 for a box of six.

About General Mills

General Mills is one of the world's leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 net sales of US$16.7 billion. Visit www.generalmills.com.

About Wells Enterprises, Inc.

Wells Enterprises, Inc., founded in 1913, is headquartered in Le Mars, Iowa. Wells Enterprises, Inc. produces more than 1,100 ice cream and frozen novelties products, including its signature brand Blue Bunny®, and is the licensee for Yoplait® frozen yogurt and Weight Watchers® frozen novelties.

CONTACT:

Liz Croston
+1-712-546-4000 ext. 5522
[email protected]

Kaylan Viveros
+1-816-423-6353
[email protected]

SOURCE Wells Enterprises, Inc.