Yongye International, Inc. Sees Bright Future Ahead for China's Agriculture Industry

USA - English

• USA - English

BOSTON, April 17 /PRNewswire-Asia-FirstCall/ -- Yongye International, Inc. (NasdaqGS: YONG), a leading organic fertilizer manufacturer in China, sees great potential ahead for the country's agriculture industry. Wu Zishen, CEO and Chairman of Yongye International, while speaking at Harvard's China Review Conference 2010, emphasized that business opportunities in the Chinese agriculture industry are highly promising and used the tremendous success of Yongye International and its Shengmingsu brand of organic fertilizers as a model company for the industry.

The conference afforded Mr. Wu the opportunity to speak on topics related to "China's Future after 60 years of Growth" and where he was a featured panelist in the Entrepreneurship track where he spoke on "Moving Forward in Business." He stressed that China would continue to be an important factor in the global economy in the 21st century and discussed how China's agriculture industry would continue to develop as an inextricable part of the world's overall economic growth. He added that, "continuous growth of grain production over the last 6 years in China has also increased income for farmers and exemplifies the growth of the agriculture industry as a whole." He mentioned that in 2009, the central government of the PRC increased its agricultural budget by 21.8% to RMB 725.6 billion over that of 2008 and plans to increase it another RMB 93 billion in 2010. He believes that the Chinese government's support for agriculture has also come in the form of promotion of organic fertilizers, such as Yongye's Shengmingsu, and this will continue in the foreseeable future.  

Yongye's Shengmingsu brand of fertilizer is a unique and environmentally friendly fertilizer additive, which complements the use of fertilizer and has numerous benefits beyond using fertilizer alone including the direct addition to crops of vital nutrients which increase crop health and boosts yields 10-35%. This also improves the nutrition and taste of the end product which is shipped to producers and consumers. Additionally, it also increases the productivity of the land over the long-term by allowing for less nutrient loss from the soil. Finally, and of foremost concern, is that Shengmingsu is affordable for rural farmers in China and helps them increase farm revenues with only a small investment. Farmers, consumers, and the agriculture sector overall benefit greatly from Yongye's innovative nutrient product, Shengmingsu.

Mr. Wu also discussed China's own economic development and industry growth offer unique opportunities for leading businesses to be part of China's evolving industry landscape. In creating Yongye's successful business model, Mr. Wu and his management team have relied upon strategic and aggressive marketing and branding efforts, as well as attracting and retaining top talent and executives from elite business schools and across industries such as agriculture, major law firms and consumer goods. He sees this trend persisting and further increasing as Chinese industrials grows stronger. Mr. Wu also mentioned Yongye's corporate responsibility to develop rural areas and plans to sponsor public-private projects which help provide qualified college graduates an opportunity to work in the countryside and assist rural farmers in developing better economic models while also being trained in the use of Yongye's products, management and marketing systems, and customer service methods first hand.

About Yongye International

Founded in 2003 by current CEO Mr. Wu Zishen, Yongye International is a leading and fast-growing organic fertilizer manufacturer in China. Led by CEO Wu Zishen, the company's patented and patent pending Fulvic acid based formulas and proprietary extraction processes have enabled it to create a broad-based nutrient product called Shengmingsu, which has a proven record of increasing crop yields and improving the health of livestock in many different ways. It is listed on the NASDAQ Global Select Market under the ticker YONG.

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SOURCE Yongye International, Inc.