YOGASMOGA® Releases New Proprietary Fabric Technology: AIRH™

NEW YORK, Aug. 5, 2014 /PRNewswire/ -- YOGASMOGA®, the designer, manufacturer and retailer of Yoga-inspired athletic apparel and accessories, has announced the release of its latest proprietary fabric technology — AIRH™, available for purchase exclusively at www.YOGASMOGA.com

Building on the core proprietary fabric technology platform developed by YOGASMOGA, AIRH™ was developed in state of the art labs in the United States and is composed of a unique combination of Tactel® and Lycra® fibers.

AIRH™ highlights the most advanced moisture management in a fabrication that is soft and supple with a cool hand. AIRH™ features high breathability while retaining superior strength for all day performance and comfort.

"The introduction of AIRH™ reflects YOGASMOGA's commitment to technical excellence and innovation," YOGASMOGA CEO Rishi Bali said. "We are very excited to present AIRH™ to our consumers who are very discerning and demand a very high quality product."

YOGASMOGA's proprietary fabric AIRH™ has been researched, developed and tested in the most advanced labs in the USA.

Key styles featuring AIRH™ from YOGASMOGA:

• The Momentum Crop and the Momentum Legging feature stylish color blocking and an innovative design. Made from a combination of our two exclusive high performance moisture wicking fabrics – AIRH™ and AURUM®, these bottoms offer an exceptional fit, with a splash of color.
• The upcoming Ooh-La-La Bra is a strappy, stylish, high impact bra that combines fashion and function. This multi-purpose bra can be worn with ease for active and everyday activities.

YOGASMOGA products are exclusively available online at www.YOGASMOGA.com.

ABOUT YOGASMOGA

YOGASMOGA® is a designer, manufacturer and retailer of Yoga-inspired athletic apparel and accessories.

Established in 2010, YOGASMOGA was founded with a mantra of innovation and a core of authenticity. From innovative fabric technologies and top-quality fabrics to eco-friendly products and non-retouched or edited promotional photography, YOGASMOGA prides itself on a responsibility based reputation meant to inspire deep, direct and lasting connections with its consumers.

The company's founders, Rishi and Tapasya Bali have an authentic connection to the ancient spiritual practice of yoga. Both siblings were born in India in the foothills of the Himalayas and spent their formative years in the region generally considered to be the birthplace of yoga. The siblings' innate sense of the authentic yoga culture and its principles inspired the founding of YOGASMOGA.

Headquartered in New York City, all YOGASMOGA products are proudly manufactured in the USA.

Media Contact:
YOGASMOGA
Michelle Moran
[email protected]
212.480.9642

SOURCE YOGASMOGA