Yankee Candle Father's Day Gift Sales Skyrocket with Launch of New Man Candles

SOUTH DEERFIELD, Mass., May 21, 2012 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today announced record breaking sales from the launch of its Man Candles Collection, the company's first-ever, limited edition line of candles created for men. For the first time in Yankee Candle's 42-year history, Man Town™, a candle inspired by and created uniquely for men and one of the four fragrances in the line, is the number one selling product out of its 4,000 items.

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"Men make up 35% of the users in the scented candle market," said Harlan Kent, CEO of The Yankee Candle Company, Inc. "We were excited to bring this line of candles specifically positioned for men to market and the level of response has been astounding.  In the first few days we have seen a 167% increase in unique visitors to our website over the comparable year ago time period and new visitors increased 222%. Our Facebook engagement is up 118% and daily total reach up 115% vs. the comparable time period the previous week."

The new Man Candle collection offers a fun and unique original gift that adds to a great experience for all men.  The collection includes four fragrances inspired by hard work, fun and games. Pricing ranges from $2.99 MSRP for a car jar to $27.99 MSRP for a classic large jar:

Man Town™ —Escape to the man cave with this masculine blend of spices, woods and musk.

First Down™ —This combination of orange, patchouli, vetiver and leather is as exciting as game day.

Riding Mower™ —Hot sun. Cool breeze. And the intensely summery scent of freshly cut grass.

2 x 4™ —The warm, unmistakable scent of freshly planed wood and sawdust evokes a sense of confidence and quality.

The perfect Father's Day gift, this candle collection, includes four distinct, masculine scents which are available now at Yankee Candle retail stores, specialty retailers and gift shops across the U.S. and via www.yankeecandle.com.   

The company has received such significant positive customer feedback that it plans to tap its passionate fan base to suggest ideas for a new fragrance for the collection. Yankee Candle launched a poll on its Facebook page asking the public to vote on which of the suggestions they want to see as the next Man Candle fragrance: Bacon, Steak, Leather Baseball Glove, etc.  Yankee Candle will compile results from now until Father's Day and will share the winning new Man Candle fragrance on the Yankee Candle website and the company's Facebook page on Father's Day.

To learn more about Yankee Candle and the new Man Candles line, visit www.yankeecandle.com or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle, #mancandle).

About Yankee Candle

The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry.  Yankee Candle has a 42-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts.  The Company sells its products through a North American wholesale customer network of approximately 28,500 store locations, a growing base of Company owned and operated retail stores (554 Yankee Candle Stores located in 46 states and 1 province in Canada as of March 31, 2012), direct mail catalogs, and its Internet website (www.yankeecandle.com).  Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 6,000 store locations and distributors covering a combined 57 countries.

SOURCE The Yankee Candle Company, Inc.