Yakult Probiotic Drink Now in Colorado and New Mexico Grocery Stores

TORRANCE, Calif., Feb. 9 /PRNewswire/ -- Grocery chains Wal-Mart, Safeway, Albertsons, King Soopers, City Market and Smith's (The Kroger Co.) in Colorado and New Mexico are now selling Yakult, a citrusy shot-sized probiotic drink aimed to help maintain a healthy digestive system. Yakult began selling in mainstream grocery stores in September 2007 and until now it was primarily sold in California, Nevada, Arizona and Texas. An international favorite with 28 million loyal customers worldwide, Yakult has had great success in current markets. Recently Yakult U.S.A. Inc., the distributor for Yakult products in the U.S. and Canada announced plans to build its first U.S. factory.

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"In Colorado and New Mexico we will continue to educate customers about probiotics and the importance of a healthy lifestyle, while sampling Yakult at in-store demos and community events," says Mr. Masaaki Sunami, Yakult U.S.A. vice president of marketing and sales. "We believe that once people try our product they will understand the benefits for themselves."

In addition to its highly credible reputation, The Yakult Company has more than 75 years of scientific research on its exclusive probiotic strain Lactobacillus casei Shirota. Each 2.7 fluid ounce bottle contains around 8 billion of these live and active probiotics, which may help balance the digestive system and boost the body's natural defenses. Yakult is sold as a 5-pack and available in the refrigerated section of the grocery store at an affordable price.

"Our mission is to create a healthier society across the U.S.," says Vice President and C.O.O. Mr. Teruo Tabuchi. "With the momentum of these powerful grocery chains, we are looking forward to great success in Colorado and New Mexico."

Yakult is available in more than 30 countries and regions around the world. Yakult U.S.A. Inc., a subsidiary of Tokyo-based Yakult Honsha Co., Ltd., is headquartered in Torrance, CA. It supports Yakult's business in the United States and Canada. Yakult was originally produced by microbiologist Dr. Minoru Shirota in 1935 in Japan. Scientists all over the world continue to confirm and expand knowledge regarding the benefits of probiotics and Yakult. Yakult Honsha Co., Ltd. was established in Japan in 1955 and is regarded as the world's pioneer of probiotics. For more information, please visit www.yakultusa.com.

SOURCE Yakult U.S.A. Inc.