Yaana Solutions Acquires Business Intelligence and Analytics Industry Leader NeuString
Yaana Solutions has acquired roaming and subscriber analytics firm NeuString, further strengthening Yaana's analytics offerings for Mobile Operators
SAN JOSE, Calif., Sept. 6, 2017 /PRNewswire/ -- Yaana Solutions announces it has completed the acquisition of NeuString, a world leader in business intelligence for Mobile Operators. NeuString brings seven years of experience in roaming and subscriber analytics and is very synergistic to Yaana as the solution market leader. NeuString's analytics solutions will enhance Yaana's data analytics product portfolio by adding increased value for Mobile Operators looking to expand revenues and reduce costs. In addition, the acquisition of NeuString's extensive customer base will enable Yaana to channel their solutions to more parts of the globe and provide customers with access to an expanded set of products and services. Yaana will enhance the current analytics platform provided by NeuString by adding further development resources to the analytics product line and releasing additional functionality and solutions.
Yaana Solution's Managing Director, Bob Adamany states, "Yaana is extremely excited about the acquisition and what it will mean for our customers around the world, including existing NeuString customers. With NeuString's impressive technologies and product portfolio, we'll be able to further strengthen our analytics offerings to help Mobile Operators succeed in growing their businesses."
NeuString customers will benefit from the combined technologies and skills of both companies, providing an enriched continuous customer engagement. NeuString is joining Yaana to offer a holistic approach to predictive analytics, including advanced and innovative products and an all-encompassing service offering.
"We couldn't be prouder to be part of the Yaana team," says Ruben Iversen, CEO of NeuString. "We feel Yaana has the capabilities and resources to deliver outstanding enhancements to the NeuString product portfolio as well as introduce new solutions that will increase the value for our customers and those interested in optimizing their roaming business."
With the new EU regulation regarding mobile operator roaming, introduced in June 2017, it has become increasingly important for operators to understand their costs, revenues and margins and the ability to profile and segment subscribers' behavior is key to maximize the profit. Operators are implementing "Roam-like-home" products – not only in Europe – but in many other regions across the world. Such price plans make it crucial for operators to analyze the potential profits and losses prior to launching the price plans. With NeuString Analytics, operators are able to do just that.
Together, Yaana and NeuString are better positioned to continue NeuString's leading position in the predictive analytics market and grow product offerings. Combining NeuString's roaming and subscriber analytics knowledge with Yaana's big data and analytics capabilities on security, fraud, revenue assurance and services, will benefit all customers through increased capabilities and solutions. Both entities are driven by customer satisfaction and share synergy in business philosophy and strong company values. By extending the product global reach and customer base, the shared knowledge from customers around the world and input into product features will add increased value for customers.
About Yaana Solutions
Yaana Solutions is a leading global provider of a wide range of intelligent analytics solutions including accurate data retention, big-data search and disclosure, and advanced security and application specific analytics. Our solutions offer our customers a cost-effective path to address the complexities related to data analytics in the rapidly evolving information communications and cloud markets worldwide. For more information, contact Yaana Solutions at [email protected] or visit www.yaanasolutions.com.
Media Inquiry:
US Contact: Saran Gopalakrishnan, Yaana Solutions
Email: [email protected]
Phone: (408) 854 – 8043
SOURCE Yaana Solutions
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