Worldwide Retail 2014 Top 10 Predictions: Retail Reinvents Itself for Relationship, Relevance, and Reciprocity
LONDON, Jan. 15, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:
This IDC Retail Insights report presents our annual top 10 predictions. Throughout 2013, as IDC Retail Insights spoke with technology vendors, strategic consultants, and numerous IT and line-of-business retail stakeholders in the United States and from around the globe, our analyst team developed, refined, and validated our thinking about the effect that gathering and waning trends will have on retailing and retail IT over the next two to three years, with particular focus on developments in 2014. We complemented these qualitative research initiatives with global and regional surveys of retailers and consumers in the context of IDC's global horizontal technology and consumer research. This study presents our conclusions and our rationale for them as a set of top 10 predictions for 2014.
"Starting in 2014 and continuing over the next two to three years, retail will reinvent itself as omni-channel leaders reach for customer relationship, relevancy, and reciprocity," says Robert Parker, group vice president of IDC's Insights program. "A new replacement cycle of enterprise, planning, and commerce systems will anchor complex companywide business transformation for immersive experience and commerce. Quick-to-market leaders will improve same-shopper sales -- fast becoming the most significant leading indicator of future performance. IDC Retail Insights also expects renewed investment in the narrower but transformative capabilities of PLM and sourcing, marketing and advertising, and big data and analytics. The revenue and loyalty benefits of hyper-personalized promotions will pivot on managing emerging legal and customer risks. Finally, omni-channel retailers will preempt the threat of same-day delivery disrupting store sales with investments in distributed order management and enterprise inventory visibility."
Table of Contents
Predictions
IDC 2014 Worldwide Retail Predictions
In This Study
Situation Overview
Fifth Anniversary of "Omni-Channel Retail"
Doing More and Moving Beyond Doing: Retail Reinvention
Reach for Relationship, Relevance, and Reciprocity: Retailers Will Reinvent Customer Intimacy Through Relationship, Relevance, and Reciprocity
Drivers for the Retail Top 10 Predictions
Mixed Economic Recovery, Disparate Incomes, and Wealth
Intensification of Competition from All Quarters: Amazon, Fulfillment, New Entrants
Pull to Globalize Business and Localize Presence and Products
Borderless Anytime-Anywhere Business
Accelerating Transition to Sense and Respond
Big Data and Analytics; Shortage of Related Skills
Ubiquitous Mobile and Socially Connected Lifestyle
Increasing Concern for Privacy and Security
Changing Demographics: Millennials, Boomers, and Cultures
Media Spending and Consumption Shift to Digital and Mobile
Rapid Emergence of Cloud-Based Provisioning and Services
Varied Adoption and Mashup of 3rd Platform Pillars
Future Outlook
Prediction 1: In 2014, 20% of the Top 250 Retailers Will Embark on Transforming Store, Mobile, and eCommerce Channels; Supply Chains; Merchandising; and Marketing for the Omni-Channel Customer Experience
Transform Front-End and Enterprise Operations for Omni-Channel Customer Experience
Associated Drivers
IT Impacts
Related Essential Guidance
Prediction 2: Business Transformation Will Drive ERP, Core Merchandising, Forecasting, Allocation, Replenishment, and Planning Investment to a 9% CAGR Through 2015
Address Foundation System Shortfalls
Associated Drivers
IT Impacts
Related Essential Guidance
Prediction 3: By 2016, Leading Omni-Channel Retailers Will Improve Same-Shopper Sales with Immersive Commerce, Driving Additional Revenue Growth of 1.5% and Margin Growth an Additional 3%
Set a New North Star -- Immersive Commerce for Same Shopper Sales
Associated Drivers
IT Impacts
Related Essential Guidance
Prediction 4: Technology Investment in Marketing and Advertising Will Increase by 50% by 2017
Invest in Marketing and Advertising Technology and Governance
Associated Drivers
IT Impacts
Related Essential Guidance
Prediction 5: Retailers Will Narrow and Enable Big Data and Analytics (BDA) Projects in 2014 as 20-30% of Projects Fell Short in 2013
Be Smart About Big Data and Analytics
Associated Drivers
IT Impacts
Related Essential Guidance
Prediction 6: Emerging Consumer Privacy Concerns Will Force 50% of Early Adopters to Revisit Hyper-Personalized Promotions by 2015
Take Privacy Personally
Associated Drivers
IT Impacts
Related Essential Guidance
Prediction 7: eCommerce and Store Platform Replacements That Enable Mobile, Integrated, and Interactive Experiences Will Support a 10% CAGR in Commerce Investment Through 2017
Enable Commerce Anytime Anywhere
Associated Drivers
IT Impacts
Related Essential Guidance
Prediction 8: As Product Assortment Refresh Cycles Quicken, 15% of Midsize Retailers Will Initiate New PLM or Sourcing Projects in 2014
Be Fresh, Increase Profitability
Associated Drivers
IT Impacts
Related Essential Guidance
Prediction 9: Retailers Challenged by Unprofitable Omni-Channel Fulfillment Processes Will Double the Rate of Retail Supply Chain Investments in 2014, as Compared with 2013
Master Omni-Channel Fulfillment Complexity
Associated Drivers
IT Impacts
Related Essential Guidance
Prediction 10: Threatened by eCommerce Retailers, by 2016, 50% of National Retailers Will Invest in Distributed Order Management, Enterprise Inventory Visibility, and Workforce Management to Enable Same-Day Fulfillment
Make Your Play in the Same-Day Fulfillment Game
Associated Drivers
IT Impacts
Related Essential Guidance
Essential Guidance
Learn More
Related Research
Synopsis
Figure: Worldwide Retail 2014 Top 10 Predictions
Read the full report:
Worldwide Retail 2014 Top 10 Predictions: Retail Reinvents Itself for Relationship, Relevance, and Reciprocity
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