NEW YORK, July 25, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
http://www.reportlinker.com/p0559265/World-Web-Analytics-Market.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Online_Advertising
This study discusses the world Web analytics market. The value proposition of measuring and managing the performance of Web sites, including content, advertising, and navigation toward desired outcomes, has been embraced by the market; yet, the industry is both rapidly growing and rapidly innovating into new areas of analytics. This study focuses on the capabilities and market trends surrounding the five key vendors - Adobe, Google, IBM, Webtrends, and Yahoo! - and makes market projections from 2010 (the base year) to 2017. By the end of the forecast period, the Web and online analytics industry and market is expected to experience considerable and consistent market growth.
Table of Contents
C h a p t e r 1
Executive Summary
Market Overview 1-1
Introduction 1-1
The Value of Analytics 1-2
Market Research Findings 1-4
Market Structure 1-4
Market Opportunities and Projections 1-4
Conclusions 1-5
C h a p t e r 2
Analysis of the World Web Analytics Marketplace
Overview and Definitions 2-1
Definition 2-1
Overview 2-3
An Introduction to Web Analytics 2-4
Changes in Web Business Models are Driving Growth 2-4
Changes in Web Business Models are Driving Growth (contd.) 2-6
Web Analytics and Online Advertising 2-6
Search Engine Marketing 2-7
Justified Revenues 2-8
How Web Analytics Works 2-8
Data Reporting Tools 2-10
Web Analytics Technologies 2-11
Unique Visitors 2-12
Time On Site – Session Time 2-12
Bounce Rates 2-13
Web Analytics Technologies (contd.) 2-13
Calculations 2-13
Granular Data 2-14
Analysis Tools 2-15
Segmentation 2-15
Click Density Analysis 2-16
Multivariate Testing and A/B Testing 2-16
Analysis Tools (contd.) 2-17
Usability and Funnel Testing 2-17
Search Engine Optimization 2-17
Recommendation Engines 2-18
Social Mobile Video and Local Analytics 2-18
The Social Internet 2-18
The Mobile Web 2-20
Social Mobile Video and Local Analytics (contd.) 2-21
Online Video Analytics 2-21
Local Analytics 2-22
Complementary Web Analytics Tools 2-22
Network Analytics 2-22
Content Delivery Networks (CDNs) 2-23
The Beauty of Triangulation 2-24
Macrotrends in the Marketplace 2-24
Network Capacity 2-24
Digitization 2-25
Digital Content Management 2-25
Technology Costs 2-26
Cloud Computing 2-26
Multiple Web-enabled Devices 2-27
Macrotrends in the Marketplace (contd.) 2-28
Increased Quantification 2-28
Interactivity 2-28
Customization and Personalization 2-29
Tracking and Analytics 2-30
Technology Trends 2-31
Integration into Productivity Systems 2-31
Increased Cardinality 2-32
Multi-touch Analytics 2-33
Technology Trends (contd.) 2-34
Data Analytics and Predictive Modeling 2-34
A Transfer of Authority 2-35
The Web Analytics Market Landscape 2-36
An Introduction to the Web Analytics Market Landscape 2-36
Market Initiation and Growth 2-37
Market Engineering Measurements 2-37
Market Character 2-39
Market Engineering Measurements (contd.) 2-41
Market Trends 2-41
Market Revenues 2-41
Analysis of the Factors Impacting the Growth of the Web Analytics Market 2-42
Industry Challenges 2-42
The Industry is at an Inflection Point, Presenting an Equal Number of Challenges and Opportunities 2-43
Free Services are Likely to Affect Industry Value and the Web Analytics Market 2-44
Merger and Acquisition Activity Signals a Trust and Belief in the Industry Even While Presenting
Possible Challenges of Market Dissolution 2-45
Market Drivers 2-46
Online Advertising Demands Analytics 2-46
Innovation and New Platforms Drive the Web Analytics Marketplace 2-47
The Web is Big and Data Analytics Coverage is Small Currently 2-48
Growth of Analytics in All Forms is Expanding the Web Analytics Marketplace 2-48
Analytics is Becoming a Marketing Service and Building New Opportunities 2-49
Market Restraints 2-50
A Dearth of Experts Slows Web Analytics Uptake 2-50
Quality of Data and Gaps in Reporting Hurt the Industry and Slows Market Trust and Embrace 2-51
Market Restraints (contd.) 2-53
Legislation and its Effects are Unknown, thereby Deterring Several Enterprises from Investing
in Web Analytics 2-53
Many Companies Accord Web Analytics Responsibilities to Junior Executives, Resulting in a Dilution
of the Commitment to Web Analytics 2-54
Challenges in Internet and Mobile Infrastructure as well as Bandwidth Capacity Concerns Hinder
Market Growth 2-55
Market Forecasts and Trend Analysis 2-55
Pricing and Revenue Analysis 2-55
Revenue Forecasts 2-57
Global Demand Analysis 2-59
Competitive Analysis 2-62
Competitive Structure Analysis 2-62
Types of Competitors 2-62
Tiers of Competition 2-63
Distribution Structure 2-63
Key End Users 2-64
Competitive Factors 2-65
Market Share Analysis 2-66
Market Leader 2-68
Market Challenger 2-68
Market Contenders 2-69
Niche Competitors 2-69
Complementary Solutions 2-70
Hot Company Watchlist 2-70
Woopra 2-71
Maxymiser 2-72
Industry Participants and Products 2-73
Key Vendors and Products 2-77
Adobe – Omniture Business Unit 2-77
Google Analytics 2-79
IBM - Coremetrics 2-79
Webtrends 2-80
Yahoo! Web Analytics 2-81
A Final Word 2-81
Conclusions 2-81
Frost & Sullivan's Perspective 2-82
List of Figures
C h a p t e r 2
Analysis of the World Web Analytics Marketplace
2-1 Web Analytics Market:
Impact of Top Three Industry Challenges (World), 2011-2017 2-42
2-2 Web Analytics Market:
Market Drivers Ranked in Order of Impact (World), 2011-2017 2-46
2-3 Web Analytics Market:
Market Restraints Ranked in Order of Impact (World), 2011-2017 2-50
2-4 Web Analytics Market:
Revenue Forecasts (World), 2010-2017 2-58
2-5 Web Analytics Market:
Revenue Forecasts by Region (World), 2010-2017 2-59
2-6 Web Analytics Market:
Competitive Structure (World), 2010 2-62
2-7 Web Analytics Market:
Company Market Share by Revenues (World), 2010 2-66
List of Charts
C h a p t e r 2
Analysis of the World Web Analytics Marketplace
2.1 Digital Media Value Chain:
Web Analytics (World), 2011 2-1
2.2 Retail eCommerce Growth as a Percent of Total Quarterly Retail Sales (United States),
Q1 2001-Q2 2010 2-5
2.3 Web Analytics Market:
Market Engineering Measurements (World), 2010 2-38
2.4 Web Analytics Market:
Revenue Forecasts (World), 2010-2017 2-58
2.5 Web Analytics Market:
Revenue Forecasts by Region (World), 2010-2017 2-60
2.6 Web Analytics Market:
Competitive Landscape (World), 2010 2-66
2.7 Web Analytics Market:
Company Market Share by Revenues (World), 2010 2-67
2.8 Web Analytics Market:
The Frost & Sullivan Company Heat Index for Woopra (World), 2010 2-71
2.9 Web Analytics Market:
The Frost & Sullivan Company Heat Index for Maxymiser (World), 2010 2-72
To order this report:
Online Advertising Industry: World Web Analytics Market
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CONTACT
Nicolas Bombourg
Reportlinker
Email: [email protected]
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