World Television Market: Terrestrial - Cable - Satellite - IPTV

NEW YORK, Aug. 31, 2011 /PRNewswire/ --Reportlinker.com announces that a new market research report is available in its catalogue:

World Television Market: Terrestrial - Cable - Satellite - IPTV

http://www.reportlinker.com/p0609131/World-Television-Market-Terrestrial---Cable---Satellite---IPTV.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=VOD

TV industry remains on a growth path - the worldwide market represents 301 billion Euro, a progression of 7.8% compared to 2009. This report analyses the overriding trends and changes taking place in the markets around the globe. It explores the driving forces behind the market's growth and transformation, including an examination of the chief market trends, plus volume and value forecasts up to 2015 by geographical area and by country.

Key questions

• Which are the driving zones and countries of the growth?

What outlook for the next five years?

• How far is each country from the analogue switch-off?

• Which are the dynamic segments of the market?

• How does TV advertising resist to the rise of the Internet media?

• Who are the new leaders of audiovisual industry?

Deliverables: market report, slideshow & database

> Data 2007-2009, estimates 2010 and forecasts up to 2015

- 5 geographical zones and 38 countries

- Reception modes: terrestrial, cable, satellite, DSL

- TV households: free to air, pay-TV

- Revenue: subscription, public funding, advertising

- Video market (mature markets only)

- Television audience share

- Subscribers to the main Pay-TV platforms

Contents

This report is part of a study also including an Excel database and a PowerPoint presentation.

1. Executive Summary . 7

1.1. Worldwide television market trend ...... 7

1.2. Change in Television Revenue .... 8

1.3. Advertising revenue by media ... 10

1.4. TV reception modes ..... 10

1.5. Subscription television market ... 13

1.6. Digital television .... 15

2. Methodology .... 17

2.1. Database . 17

2.2. Definition of indicators and sources .. 18

3. Classification of audiovisual players ...... 21

4. North America . 24

4.1. TV market compared to general economy ..... 24

4.2. Change in Television Revenue .. 24

4.3. TV reception modes ..... 25

4.4. Subscription television market ... 26

4.5. Digital television .... 26

5. Latin America .. 28

5.1. TV market compared to general economy ..... 28

5.2. Change in Television Revenue .. 29

5.3. Advertising revenue by media ... 29

5.4. TV reception modes ..... 30

5.5. Subscription television market ... 30

5.6. Digital television .... 31

6. Asia/Pacific ...... 32

6.1. TV market compared to general economy ..... 32

6.2. Change in Television Revenue .. 33

6.3. Advertising revenue by media ... 33

6.4. TV reception modes ..... 34

6.5. Subscription television market ... 35

6.6. Digital television .... 35

7. Europe ...... 37

7.1. TV market compared to general economy ..... 37

7.2. Change in television revenue .... 38

7.3. Advertising revenue by media ... 39

7.4. Television reception modes 39

7.5. Subscription television market ... 40

7.6. Digital television .... 42

8. Africa and Middle East .. 44

8.1. TV market compared to general economy ..... 44

8.2. Changes in Television Revenue 44

8.3. Advertising revenue by media ... 45

8.4. TV reception modes ..... 45

8.5. Subscription television market ... 46

8.6. Digital television market ...... 46

Tables

Table 1: Change in worldwide TV revenue by region, 2007-2015 ...... 8

Table 2: Change in worldwide TV advertising revenue by media, 2007-2015 ... 10

Table 3: Ranking of countries by number of cable TV households, 2007-2015 . 12

Table 4: Ranking of countries in number of satellite TV households, 2007-2015 ..... 12

Table 5: Rank of countries in number of IP TV households, 2007-2015 .... 13

Table 6: Households subscribed to a TV offer by region, 2007-2015 ...... 14

Table 7: Worldwide digital TV households, by region, 2007-2015 .... 15

Table 8: Classification of the 30 major audiovisual players based on 2010 audiovisual turnover ...... 21

Table 9: Change in advertising revenue by media in North America, 2007-2015 .. 25

Table 10: Change in advertising revenue by media in Latin America, 2007-2015 ... 29

Table 11: Change in advertising revenue by media in Asia/Pacific, 2007-2015 ...... 33

Figures

Figure 1: Comparison of worldwide GDP and TV revenue growth rates, 2007-2015 ...... 7

Figure 2: Share of TV revenue in GDP, 2007-2015 . 7

Figure 3: Distribution of TV revenue worldwide, in 2010(e) ... 8

Figure 4: Change in worldwide TV revenue by type of funding, 2007-2015 9

Figure 5: Distribution of TV households worldwide by region in 2010(e) .. 10

Figure 6: Change in worldwide TV reception modes, 2007-2015 ...... 11

Figure 7: Households subscribing to a TV offer by type of reception worldwide, 2007-2015 13

Figure 8: Penetration of digital television worldwide, by region, in 2010(e) ...... 15

Figure 9: Classification of the 20 leading companies in the audiovisual market according to their audiovisual

turnover, in 2010 . 22

Figure 10: Comparison of regional GDP and TV revenue growth rates, 2007-2015 . 24

Figure 11: Change in TV revenue in North America, 2007-2015 .. 24

Figure 12: Change in TV reception modes in North America, 2007-2015 ... 25

Figure 13: Distribution of households subscribing to a TV subscription in North America, in 2010(e) .. 26

Figure 14: Change in digital TV penetration rate in North America, 2007-2015 . 26

Figure 15: Comparison of regional GDP and TV revenue growth rates, 2007-2015 . 28

Figure 16: Change in TV revenue in Latin America, 2007-2015 ... 29

Figure 17: Change in TV reception modes in Latin America, 2007-2015 .... 30

Figure 18: Distribution of Pay TV subscriber households in Latin America, in 2010(e) ... 30

Figure 19: Change in digital TV penetration rates in Latin America, 2007-2015 31

Figure 20: Comparison of regional GDP and TV revenue growth rates, 2007-2015 . 32

Figure 21 : Changes in TV revenue in Asia/Pacific, 2007-2015 ..... 33

Figure 22: Change in TV reception modes in Asia/Pacific, 2007-2015 34

Figure 23: Distribution of Pay TV subscriber households in Asia/Pacific, in 2010(e) 35

Figure 24: Change in digital TV penetration rate in Asia/Pacific, 2007-2015 ..... 35

Figure 25: Digital television penetration in Asia/Pacific, by country, in 2010(e) . 36

Figure 26: Comparison of regional GDP and TV revenue growth rates, 2007-2015 . 37

Figure 27: Change in TV revenue in Europe, 2007-2015 38

Figure 28: TV revenue of the 5 major European markets, in 2010(e) .. 38

Figure 29: Change in TV reception modes in Europe, 2007-2015 39

Figure 30: Distribution of Pay TV subscriber households in the Europe, in 2010(e) . 40

Figure 31: Digital television penetration in Europe, by country, in 2010(e) . 42

Figure 32: Comparison of regional GDP and TV revenue growth rates, 2007-2015 . 44

Figure 33: Changes in TV revenue in the MEA region, 2007-2015 ...... 44

Figure 34: Change in TV reception modes in the MEA, 2007-2015 .... . 45

Figure 35: Distribution of Pay TV subscriber households in the MEA, in 2010(e) ..... 46

Figure 36: Change in digital TV penetration rate in the MEA, 2007-2015 ... 46

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