World Premiere of All-New Bratz® Web Series Debuts Exclusively on YouTube Homepage on 10-10-10

VAN NUYS, Calif., Oct. 5 /PRNewswire/ -- On October 10, 2010, Bratz® takes control of the YouTube homepage as MGA Entertainment unveils the first-ever Bratz® webisode from their brand-new web series, "Bratz Rock."  Comprised of 11 episodes scheduled to air throughout the rest of the year, the original web series, "Bratz Rock" follows Bratz® girls Yasmin™, Cloe™, Sasha™ and Jade™ as they get the chance to be starz in a song contest held by their idol, super-celebrity Whisper. But as the Bratz get closer to finishing a song for the contest, they also get closer to finding out who Whisper really is…

The first episode of "Bratz Rock" entitled "Whispers in the Schoolyard" launches exclusively on the front page of www.youtube.com, the world's #1 video content destination, on 10-10-10.

Additionally, MGA Entertainment continues to celebrate the brand's 10th anniversary by introducing 10 all-new Bratz® dolls. The Bratz® anniversary line welcomes Carrie™, Adri™, Shira™, Shadi™, Tyla™, Ashby™, Lydia™, Joelle™, Lilliana™ and Leora™ as they join the world's favorite Bratz® pack – Cloe™, Yasmin™, Sasha™ and Jade™ – on October 10, 2010.  Each doll, complete with an individual personality and unique outfit, will feature new points of articulation, making them more pose-able for play time.  

The girls with a passion for fashion™ first exploded onto the scene a decade ago, and young girls everywhere are still keeping up with these stylish dolls. Multi-ethnic, sassy, and chic, the Bratz® became instant icons, with style that not only kept up with, but often set the pace for emerging fashion trends.  Inspired by their message of self-expression and individuality, pre-teen girls couldn't wait to get up close and personal with the new style stars.  These trendsetting fashion icons have unleashed something in young girls everywhere – the passion to be who they are!  For years to come, the Bratz® will always be there exploring new fashion trends to inspire girls around the world.

Join the Bratz® 10th Anniversary celebration and visit www.youtube.com on 10-10-10!

CONTACT: Susan Hale of MGA Entertainment, +1-818-221-4326, [email protected]

SOURCE MGA Entertainment