World Marketing Summit Malaysia 2013 Update
KUALA LUMPUR, Malaysia, July 15, 2013 /PRNewswire/ -- Speaking about the summit, which will take place in Kuala Lumpur, Malaysia from September 28th to 30th, and has already seen delegates registering from four continents, Dr. Marceline Lemarie, Chairperson -- World Marketing Summit Malaysia 2013 (WMSM2013) said, "The underlying insight is that every company wants to effect a change but they don't know how to do it without hurting their profitability. This summit is not just a melting pot of ideas, it is a case study exploration that will share how companies have incorporated elements of social purpose into their businesses and made a difference to the world, not only without negatively impacting revenue but in a lot of cases, actually growing revenue."
In a world where consumer activism is playing a greater part in operations and marketing, one fact is apparent: consumers don't mind their brands, products and purchases making money but they want them to do more and are even willing to pay more if they know their spend will make an absolute difference. The underlying premise of the WMSM2013 is that with a unified approach and a collective agreement from big industry, big FMCG and SMEs alike, the 8 Millennium Development Goals that were thought unattainable by 2015 can actually become a reality.
"While yes it is true, we have come a long way in our global journey to address problems like poverty for example, there is still a long way to go. In 1990, 1.98 million people lived below the poverty threshold whereas in 2010, that number dropped to 1.215 million people. In 2012/ 2013, the UNDP's total expenditure to address the issues related to the MDGs amounted to US$4.1 million, with a percentage of that earmarked for sustainable poverty eradication measures. In comparison, the top ten companies in the world declared profits of US$318.9 billion. WMSM2013 is the essential forum that says come, share, learn and implement proven best-practices that drive profitability and saves 8 billion futures."
For more information or to register for the Summit, visit http://wmsmalaysia.org/.
Like us and keep up with us on Facebook at: http://www.facebook.com/WMS2013
Follow us on twitter too: @WMSMalaysia2013
Contact Person: Yoong Loong Hin
Phone Number: +6016-564 5670
Email: [email protected]
SOURCE World Marketing Summit Malaysia 2013
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