World Internet Usages & Markets

NEW YORK, Aug. 30, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

World Internet Usages & Markets

http://www.reportlinker.com/p0609130/World-Internet-Usages--Markets.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Online_Advertising

This report provides data and forecasts on the Internet services markets - uses and revenues, by country and region. This study is structured around the following key services: search engines, social networks, e-Commerce, video services, online advertising revenues – both fixed and mobile. It covers Europe, North America and Asia, and analyses the major trends by segment as well as the key players in the market.

Key questions

• Will the massification of uses translate into sustainable growth? Will the structural imbalances between uses and revenues level off?

• Will Asia eventually dominate the Internet market?

• Who benefits from the current growth? Are we moving towards an oligopoly?

• How will the key uses of the Internet evolve? How is the mobile Internet market evolving?

• What are the leading Internet markets: search engines, advertising, e-commerce, social networks? Will search engines continue to dominate the market in terms of revenues?

• What is the relative share of online advertising with respect to media advertising? What will be the weight of the new segments of online advertising (mobile devices, social networks and video services)?

• Will e-commerce have success on mobile devices?

> This report is complemented by a database

> An update in December is included

Contents

1. Executive summary .... 6

1.1. Key Findings . 6

1.2. Internet Usages... 9

1.2.1. Evolution of the Number of Internet Users.. 9

1.2.2. Evolution of Mobile Internet Penetration... 10

1.2.3. Evolution of Key Internet Usages . 11

1.3. The Internet Economy .. 13

1.3.1. The Online Advertising Market 13

1.3.2. The E-commerce Market .. 18

1.3.3. Revenues from Fee-Based Services .. 20

1.3.4. Revenues Per User and By Service ... 21

2. Methodology.. 22

3. The Internet Players.. 24

3.1. A Market Highly Concentrated Around the US-Based Leaders ..... 24

3.2. Ranking of Sites by Service 25

3.2.1. Online Search . 25

3.2.2. E-Commerce.. 26

3.2.3. Social Networks .... 26

3.2.4. Online Video ... 27

4. Fixed and Mobile Internet Users 28

4.1. Evolution of the Number of Fixed Internet Users.... 28

4.2. Mobile Internet .. 30

5. Online Search 31

5.1. Usages.. 31

5.2. Revenues.... 32

6. E-Commerce.. 33

6.1. Usages.. 33

6.2. Revenues.... 34

6.3. M-Commerce .... 35

7. Social Networks .. 37

7.1. Usages.. 37

7.2. Advertising Revenues... 38

8. Online Video .. 40

8.1. Usages.. 40

8.2. Fixed Revenues 41

8.3. Mobile Revenues .... 43

9. Online Advertising .... 44

9.1. Fixed Revenues 44

9.2. Mobile Revenues .... 45

List of Tables

Table 1: Advertising revenues and share of online advertising by segment, in 2010 and 2015 .... 17

Table 2: World ranking of websites according to audience levels.. 25

Table 3: Ranking of search engines according to audience levels 25

Table 4: Ranking of e-commerce websites according to audience levels.. 26

Table 5: Ranking of social networks according to audience levels, by country 26

Table 6: Ranking of video-sharing websites according to audience levels 27

List of Figures

Figure 1: Gap between Internet usages and revenues (2010-2015 evolution) ... 8

Figure 2: Evolution of the number of fixed and mobile Internet users around the world, 2009-2015 ... 10

Figure 3: Evolution of fixed and mobile Internet penetration around the world, 2009-2015 11

Figure 4: Usages of fixed access Internet worldwide by type of usage, in 2010 and 2015. 12

Figure 5: Uses of the Internet with mobile access around the world, in 2010 and 2015 ..... 13

Figure 6: Breakdown of the global online advertising market in 2009... 14

Figure 7: The online advertising market by region, in 2010 and 2015 .. 14

Figure 8: Share of online advertising in the total media advertising market by region, in 2010 and 2015 . 15

Figure 9: Breakdown of online advertising by media, in 2010 and 2015..... 16

Figure 10: Breakdown of online advertising by segment, in 2010 and 2015. 17

Figure 11: Revenues of e-commerce worldwide, 2009-2015 19

Figure 12: Revenues of e-commerce by region, in 2010 and 2015 .. 19

Figure 13: Global revenues of fixed and mobile fee-based OTT video services, in 2010 and 2015 . 20

Figure 14: Revenues of Internet services per user and by service type, in 2010 and 2015.. 21

Figure 15: Number of fixed Internet users by geographic region, in 2010 and 2015 28

Figure 16: Number of fixed Internet users by country, in 2010 and 2015 ..... 29

Figure 17: Penetration rate of fixed Internet access by country, in 2010 and 2015 .. 29

Figure 18: Number of mobile Internet users by country, in 2010 and 2015 .. 30

Figure 19: Penetration rate of mobile Internet access by country, in 2010 and 2015 ..... 30

Figure 20: Proportion of Internet users searching online by country, in 2010 and 2015 . 31

Figure 21: Proportion of mobile subscribers searching online through mobile access by country, in 2010 and

2015 .. 31

Figure 22: Revenues of online search by country, in 2010 and 2015 ..... 32

Figure 23: Proportion of Internet users shopping online by country, in 2010 and 2015 .. 33

Figure 24: Revenues of e-commerce by country, in 2010 and 2015. 34

Figure 25: Revenues of m-commerce, in 2010 and 2015 ..... 35

Figure 26: Share of m-commerce revenues in total online sales by country, in 2010 and 2015. 36

Figure 27: Use of social networks by country, in 2010 and 2015 37

Figure 28: Use of social networks through mobile access by country, 2010. 38

Figure 29: Advertising revenues of social networks by country, in 2010 and 2015... 38

Figure 30: Share of social network advertising revenues in online advertising revenues by country, in 2010 and

2015 ........ 39

Figure 31: Use of online video services by country, in 2010 and 2015 ... 40

Figure 32: Use of online video services through mobile access by country, in 2010 and 2015 .. 41

Figure 33: Global revenues of fixed OTT video by format type, in 2010 and 2015 ... 42

Figure 34: Revenues of fixed OTT video services by country, in 2010 and 2015 ..... 42

Figure 35: Global revenues of mobile OTT video services by format type, in 2010 and 2015.... 43

Figure 36: Revenues of mobile OTT video services by format type and country, in 2015 .... 43

World Internet Usages & Markets

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Figure 37: Revenues of online advertising by country, in 2010 and 2015..... 44

Figure 38: Share of online advertising in the overall advertising market by country, in 2010 and 2015.. 45

Figure 39: Mobile online advertising market by country, in 2010 and 2015 .. 45

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