Worcester Economic Club Digital Marketing Collaboration with Applied Interactive Increases Event Attendance and Sponsorship

WORCESTER, Mass., March 8, 2017 /PRNewswire/ -- Applied Interactive, a collaborating partner of the Worcester Economic Club, recently launched a modernized update to the club's website, resulting in increased attendance and sponsorship inquiries.

"Our goal is to offer our members easier ways to interact with the club and for our office to go paperless," says WEC President Tim Gray. "We went from almost no tech, to high tech, and we're looking forward to additional growth and improvement throughout the upcoming year."

"The new website enhances user experience for members and saves time for the club," says Applied Interactive CEO Joshua Rothschild. "We're proud to be a collaborating partner with the Worcester Economic Club and look forward to continuing our relationship in the future."

The website updates allow visitors to securely pay member dues, digitally RSVP to events, purchase guest passes, register guests, and sign up as corporate sponsors.  The historic Worcester Economic Club is currently in its 114th season and recently hosted notable speakers including Fox News panelist Nina Easton, CEO of Harpoon Brewery Dan Kenary, and investment strategist Jim Paulsen. 

Applied Interactive has helped drive record-setting attendance at meetings during the 2016–2017 season through coordinated email and social media marketing campaigns in addition to recent website enhancements.

About Applied Interactive

Applied Interactive, based in Worcester, MA,  is a digital marketing service provider that helps companies and growing organizations strengthen their presence on the internet with innovative marketing strategies. Services include website design; development and maintenance; social media management; and custom content creation, including graphic design, photography, press releases, and case studies. For more information, visit www.appliedinteractive.com.

About the Worcester Economic Club

The WEC provides a forum for the discussion of economic, civic, educational, and sociological subjects of interest to its membership and guests. The nonpolitical, nonpartisan, and nonprofit club invites a broad range of speakers every year; each is chosen for his or her distinction and timeliness. Its prestigious series has included economists, public officials, foreign dignitaries, business leaders, educators, journalists, and authors. The Worcester Economic Club is the oldest club of its kind in the country and one of the best networking forums in the region. Contact the Worcester Economic Club for more information on membership.

SOURCE Applied Interactive

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