Women are More Frequent Online Shoppers - Men Spend More / E-Retail-Report 2009 Published by Deutsche Card Services Shows Differences in Men's and Women's Online Shopping Behaviour

COLOGNE, Germany, March 4, 2010 /PRNewswire/ -- Women tend to look for bargains on the internet more often than men. In return, men spend more per purchase than women. While women initiate six out of ten online retail purchases in Europe, men spend on average EUR 111.50 per purchase, i.e. EUR 33.41 more than women. This is one result of the recently published "E-Retail-Report-2009" by Deutsche Card Services. E-retailing has finally become a female domain and is significantly different from overall e-commerce, which includes sectors such as travelling and entertainment. The average shopping basket value increased by more than 19%. German online shops have become more attractive for international customers. The share of non-German buyers was up 3% year-on-year. The report shows that this trend is limited to online retailing. In overall e-commerce, German customers play a more important role.

For more information please visit: http://www.deutsche-card-services.com/en/ecommerce-report0/e-retail-report. html.

(Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. Remove the space if one exists.)

The "E-Retail-Report 2009", which covers purchasing and payment behaviour and non-payment risks in online retailing, has been published for three years now; it succees the well-known "Pago Retail-Report". In contrast to other analyses, the study is based on real-life purchase transactions and not on surveys. The database consists of roughly eight million transactions processed on the Deutsche Card Services platform. The study is available in the online shop of Deutsche Card Services.

    Trends in E-retailing in few words:

    *Women are more frequent shoppers - men spend more
    *Typical European shoppers make purchases on Monday mornings in December
    *More expensive shopping baskets and higher sales
    *German shops become more attractive abroad


    Read the complete Press Release:

http://www.deutsche-card-services.com/en/company/press-room/latest-news.html

    Press Contact:
    Deutsche Card Services GmbH
    Marketing&Communications
    Tobias F. Hauptvogel
    Phone: +49-221-99577-728
    Fax:   +49-221-99577-8728
    http://www.deutsche-card-services.com
    E-mail:[email protected]

SOURCE Deutsche Card Services GmbH

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