With World-Leading Holographic Display Technology takee Holographic Handset Disrupts Traditional Technology

BEIJING, June 22, 2014 /PRNewswire/ -- takee Technology, a part of Shenzhen Estar Displaytech Co., Ltd., hosted a media conference about the takee holographic handset and the open platform for hologram apps in Beijing on June 17, formally introducing the takee holographic handset and the open platform for hologram apps to the media and to consumers. After 10 years of research and development, takee holographic handsets are taking the lead in handset screen display technology, making a disruptive breakthrough in the field.  

By tracking the perspective position of a person's eyes and based on the data model of the holographic image, the takee holographic handset calculates the actual holographic image based on that position, then accurately projects the stereo images in the right and left eyes onto the respective retinas via a special directional display technology, allowing the eyes to view a visual effect identical to the effect the person would see in reality. To cite an example, when the takee holographic handset is displaying a Rubik's cube, you can shift your eyes' perspective to see each side of the cube, as if you were actually turning the cube in order to view each side. Following the media conference held on June 17, the holographic display technologies deployed in the takee holographic handsets drew wide attention and was reported on by leading media organizations in the United States. Leading players in the industry also took notice. It has become quickly evident that the holographic display technology has become a new hot area in the handset screen imaging field.

Something of note is that the takee holographic handset is fundamentally different from Fire Phone—a handset recently released by Amazon. Fire Phone's display technology is not a naked-eye 3D display technology, but rather employs Dynamic Perspective 3D technology, in actuality a form of 2D display technology. In other words, what one is observing is a dynamic expression of a traditional 2D handset instead of a visual display of holographic technology. In this regard, the takee holographic handset outdoes competitors by jumping ahead one generation.

Estar also disclosed at the conference that the media conference announcing the commercial release of the takee holographic handset will be officially held on July 17 (Beijing Time) and, Estar believes, the conference will be well worth waiting for.

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SOURCE Takee