With Bay Area Hotels Sold Out, Oscar Mayer Auctions Off "Wienie-Bago" For Big Game Weekend

Brand Celebrates Biggest Weekend in Football with Unprecedented Access to the Oscar Mayer Wienermobile

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Jan 26, 2016, 09:00 ET

MADISON, Wis., Jan. 26, 2016 /PRNewswire/ -- Oscar Mayer is offering a solution to San Francisco's sold-out hotel rooms during the Big Game: a fully loaded hot dog RV, affectionately deemed the Wienie-Bago. But fans in need of lodging can't make reservations – the weekend Wienie-Bago experience is being auctioned off to the highest bidder, with all proceeds benefitting charity.

If small, customized living spaces are all the rage, the Wienie-Bago brings the extra mustard. With enough room to sleep four, a kitchenette stocked with beverages and snacks, including plenty of Oscar Mayer products, and the chance to relax and see the city in the Wienermobile-turned-living room next door, the Wienie-Bago offers a fun, all-American alternative to sold out local hotels.

Fans can bid on the auction by visiting www.wieniebago.com between Tuesday, January 26 and Sunday, January 31. The highest bidder will win the Wienie-Bago for the weekend in San Francisco, and all proceeds from the winning bid will benefit Stop Hunger Now, a non-profit organization that strives to end international hunger by providing food and aid to individuals in need. The folks at Oscar Mayer will also match the winning bid, up to $10,000.

The Oscar Mayer Wienie-Bago Weekend Experience includes:

Two-night stay in the Wienie-Bago with check-in Saturday, February 6 and check-out Monday, February 8
Cash stipend for expenses
Airport transportation and limited weekend car service provided by the Wienermobile
Fresh sheets, towels and toiletries
Fully-stocked dinette with beverages and snacks
Additional amenities, including a flat-screen television, speaker system and Wi-Fi provided by the Wienermobile

To learn more about the Wienie-Bago or check out the auction, including all terms and conditions, please visit www.wieniebago.com.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.