Win the Ultimate VIP Experience to Join the Stars of the IZOD IndyCar Series at the Indy 500

NEW YORK and INDIANAPOLIS, April 12 /PRNewswire-FirstCall/ -- Phillips-Van Heusen Corporation (NYSE: PVH) announced today that its IZOD brand, the official title and apparel sponsor of the IZOD IndyCar Series, had launched the Race to the Party sweepstakes. One lucky fan will win an all-inclusive package for four to attend the largest and fastest one-day sporting event in the world, the Indianapolis 500. By going to racetotheparty.com and entering online anytime between April 6th and May 11th, or texting the word "IZOD" to 247365 from any wireless phone, fans have the chance to spend the 2010 Memorial Day weekend with the stars of the IZOD IndyCar Series. The grand prize winner and guests will be given a one-of-a-kind IZOD IndyCar Series experience that includes:

• Roundtrip Airfare and Hotel Accommodation
• Ground Transportation
• VIP Suite Tickets
• All-Access Pit and Garage Passes
• Public Driver Meeting Attendance
• Hospitality Tent Access
• Miller Lite Carb Day® Tickets
• IPL Festival 500® Parade Tickets
• IMS Hall of Fame Museum™ Passes
• Pace Car Rides
• $5,000 Cash

"The IZOD IndyCar Series drivers truly possess unparalleled athleticism and skill," said Mike Kelly, Executive Vice President of Marketing for Phillips-Van Heusen. "We are excited to offer enthusiastic fans the ultimate Indy 500 experience – a thrilling front row seat to feel the speed, action and danger of the IZOD IndyCar Series."  

The sweepstakes is being run in connection with the new IZOD television advertising campaign, filmed on the San Blas Islands, Panama, in the Caribbean.  The campaign stars the dynamic drivers of IZOD IndyCar Series, including Marco Andretti (U.S.), Tony Kanaan (Brazil), Dan Wheldon (England), and IZOD sponsored driver, Ryan Hunter-Reay (U.S.), as they compete out of their cars and off of the race track by means of yacht, wakeboard, waverunner, motorbike and helicopter, showcasing their passion for The Pursuit of Fast™.

The campaign is comprised of six television commercials with the vignettes culminating to reveal during the broadcast of the Indy 500 on ABC, Sunday, May 30th, who wins the Race to the Party.  Spots will air during race broadcasts throughout the IZOD IndyCar Series season.  The campaign supports the launch of the new IZOD/INDY "Winning Series" sportswear collection, inspired by the historic Indy 500 "Winning Car Series", including images of the first Indianapolis 500 winner, the 1911 Marmon Wasp, along with the 1939-40 Maserati and the 1948 Novi.  The collection is designed with a distressed, vintage look-and-feel in short sleeve polo shirts and tees that reflect and celebrate the uniquely American heritage of Indy racing.

IZOD was named the official apparel sponsor of the IndyCar Series, Indianapolis Motor Speedway and Firestone Indy Lights in 2008. In addition to the consumer sportswear lines, IZOD's designers have created custom uniforms for the Indy Racing League, inspired by the heritage of American racing and designed to address the performance needs on and off the track. For more information about the Race to the Party sweepstakes, visit racetotheparty.com.

About the IZOD IndyCar Series

The IZOD IndyCar Series is the premier open-wheel series in the United States, competing on a challenging combination of superspeedways, short ovals, scenic road courses and temporary street circuits. In 2010 the IndyCar Series will conduct 13 races in the U.S., two in Canada and one both in Japan and Brazil, all available worldwide through comprehensive, long-term agreements with ABC and VERSUS in high-definition. The IZOD IndyCar Series continues to the be the fastest and most competitive racing series, attracting a diverse lineup of drivers including Marco Andretti, Ryan Briscoe, Helio Castroneves, Scott Dixon, Dario Franchitti, Tony Kanaan, Danica Patrick, Graham Rahal and Dan Wheldon. A leader in motorsports technology, the IndyCar Series is the first racing series to power its Honda engines on 100 percent fuel-grade ethanol, a renewable and environmentally friendly fuel. For more information on the IZOD IndyCar Series, visit www.indycar.com

About IZOD and Phillips-Van Heusen Corporation

IZOD, one of the United States' best-known and best-selling apparel brands, is known for its sport-inspired, clean designs and colorful product lines. With a history in the United States dating back to the 1930s, the IZOD brand is licensed to 21 companies in the U.S. and 17 other countries. IZOD brand products include apparel and accessories for men, women, and children, soft home goods and men's fragrance. The IZOD brand offerings include products sold under the IZOD PerformX (technical and performance fabricated sportswear), IZOD Jeans, IZOD Golf, IZOD G (green grass and resort premium golf collection) and IZOD LX (a luxury sportswear collection sold exclusively at Macy's) sub brands, which are sold in over 6,000 retail venues worldwide, including department, specialty and company-operated stores. Visit www.izod.com.

Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, DKNY and Timberland. Visit www.pvh.com.

SOURCE Phillips-Van Heusen Corporation

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