Wilson Sporting Goods Co. Takes Baseball Glove And Bat Customization To The Next Level

New Wilson Custom Glove and DeMarini Custom Bat Platforms Offer Unprecedented Personalization Options for Baseball and Softball Athletes

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Wilson Sporting Goods Co.

Feb 12, 2015, 12:22 ET

CHICAGO, Feb. 12, 2015 /PRNewswire/ -- Wilson Sporting Goods Co., announced today the launch of two new equipment customization platforms for Wilson Ball Gloves and DeMarini Bats. Each offering, which provides an enhanced and socially-sharable user experience on a mobile-friendly website, allows baseball and softball players to personalize high performance gloves and bats to their own specifications.

"We understand that ball players view their gloves and bats as extensions of themselves as athletes and individuals," said Jim Hackett, General Manager of Baseball/Softball at Wilson Sporting Goods Co. "For years, we've worked closely with professional players to create the highest-performing, highest-quality products that also reflect their individual personalities. With these two new websites, we can now bring that same offering to athletes everywhere and push baseball and softball equipment offerings into new territories."

For more than three years, Wilson, the Official Ball Glove of Major League Baseball (MLB), has led the way in allowing players of all ages to customize their gloves, using the same models and design options available to professional MLB players. The updated platform now allows players to customize the premiere Wilson A2K glove series and the Wilson A2000 Glove series, along with a new user experience and new personalization options.

The company's customization efforts are also expanding to include high performance bats from its DeMarini brand. DeMarini is introducing the first and most robust, fully customized Baseball, Fastpitch and Slowpitch performance bat site available to consumers today. The new DeMarini platform, which includes the brand's top Baseball, Slowpitch Softball, and Fastpitch Softball models (coming April 2015), allows athletes to customize bats from top to bottom to create a bat that is uniquely their own and truly one-of-a-kind. DeMarini is the first brand to offer custom bats directly to consumers, offering distinct personalization of the most popular performance bats in the world.

In addition, the two new platforms allow consumers to "share each custom masterpiece" with family, friends and teammates via email and social media channels.

To experience Wilson Glove's new Custom Glove Shop visit wilsoncustomgloves.com. Ballplayers can also join the conversation and share their designs via social media at; Instagram - @wilsonballglove, Twitter - @wilsonballglove, and on Facebook - Facebook.com/WilsonBaseball.

To experience DeMarini Custom Bats visit Demarinicustombats.com. Ballplayers can also join the conversation and share their designs via social media at; Instagram - @DeMarini, Twitter - @DeMarini, and on Facebook - Facebook.com/DeMarini.Sports.

ABOUT WILSON:
Chicago-based Wilson Sporting Goods Co., a division of Amer Sports, is the world's leading manufacturer of sports equipment, apparel and accessories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.

ABOUT DEMARINI:
Hillsboro, Ore. based DeMarini is a division of Wilson. For more information, go to Demarini.com or Facebook (www.facebook.com/demarini.sports) for exclusive news and contests.

SOURCE Wilson Sporting Goods Co.