Who Will Win The Race To Become China's Leading Telematics Service Provider?

NEW YORK, Aug. 18, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Who will win the race to become China's leading telematics service provider?

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Choose your perfect telematics partner in China with this comprehensive guide...

Around 20 vehicle manufacturers are either launching or planning OE telematics services in China over the next 3 years, addressing a growing consumer demand for connectivity. However, in doing so, vehicle manufacturers in China also face significant financial and strategic challenges in deciding which companies to partner with. Do you want to understand the telematics value chain in China and choose the right domestic partner? Look no further - SBD's new report provides all the information you need to succeed in this complex market.

Based on interviews with OEMs and telematics players in China, this report details partnerships forged by domestic and international vehicle manufacturers with Telematics Service Providers (TSPs) such as China Unicom, Navinfo and 95190. To help you create your partnership strategy, the different types of TSPs emerging in China are analysed with case studies and clear explanations of their strengths and weaknesses. Further analysis of the unique aspects of the telematics business chain in China such as regulations and licensing, geography and consumer preferences ensures you are in the best position to minimise risk in this growing market.

Who will win the race to become China's leading telematics service provider?

SBD research SBD Telematics and ITS research

This report will help you to:

n Set a competitive benchmark by understanding the value chains for telematics services of leading vehicle manufacturers

n Increase your understanding of the complex telematics value chain in China and minimise risk by analysing the strengths and weaknesses of different types of TSPs

n Choose the right partner by identifying existing partnerships between leading vehicle manufacturers and local TSPs

n Gain SBD's recommendations on tackling the telematics market in China and maximise your chances of success

Vehicle manufacturers planning to launch OE telematics services in China have a difficult job to select their partners for the value chain. This is particularly true for the crucial role of Telematics Service Provider (TSP) that coordinates the collection and provision of data between the vehicle and other service providers such as call centres.

Those international TSPs with experience in providing services to vehicle manufacturers have significant challenges in gaining the necessary licences while the domestic players that can get licences have very little experience of providing the automotive industry with telematics services. The early adopters such as GM and Toyota have overcome this obstacle by establishing their own in-house capabilities. However, this strategy is expensive and not appropriate for all vehicle manufacturers, and it will become increasingly difficult in China as the government becomes more active in enforcing its regulatory and licensing requirements.

Many carmakers in China have already started RFQ processes for telematics services and have been surprised by the number and variety of responses from Chinese companies offering to act as TSPs. These vehicle manufacturers - both independent domestic carmakers and the international joint ventures - need to understand the strengths and weaknesses of each of these potential partners as they establish their telematics value chains.

Strong domestic TSPs are emerging in China along with growing involvement by international TSPs through partnerships with these Chinese entrants. One China-specific development is the emergence of new types of TSPs into the market; companies from other parts of the telematics value chain (such as mobile network operators, content providers and call centre operators) are promoting themselves as TSPs. Some of these new types of Chinese TSPs will be more successful than others. Success, or otherwise, will be based on a combination of factors including the ability to partner with the international TSPs to gain IT expertise, access to the correct licences through their influence with the Chinese government authorities, and their ability to adapt to working with the domestic and international automotive industry.

This report answers the following key questions:

n Who should I partner with in China for telematics?

n What are the advantages and disadvantages of the TSPs active in China?

n Which vehicle manufacturers are planning telematics services in China? Who is working with who?

TABLE OF CONTENTS

1. Executive summary

2. Overview of the Connected Car value chain in China

2.1 Introduction

2.2 Value chain for services in China

2.3 OEM outline of key partnerships for connected services

2.4 Unique aspects of offering services in China

3. The different types of TSPs emerging in China

3.1 Introduction

3.2 Classification of TSPs in China

3.3 In--house TSPshouse TSPs

3.4 International TSPs

3.4.1 WirelessCar

3.4.2 ATX

3.4.3 Hughes Telematics

3.4.4 Connexis

3.4.3 Airbiquity

3.5 Non--dedicated domestic TSPs

3.5.1 Telecom operators as TSPs

3.5.2 Call centre operators as TSPs

3.5.3 Content providers as TSPs

3.6 Dedicated domestic TSPs

3.7 Future trends

4. Company profiles for Chinese TSPs

4.1 Introduction Introduction

4.2 China UnicomChina Unicom

4.3 9519095190

4.4 NavInfoNavInfo

4.5 NeusoftNeusoft

4.6 Pateo

4.7 CTMS

4.8 EMapGo

5. Recommendations to key stakeholders

5.1 Introduction

5.2 Vehicle manufacturers Vehicle manufacturers

5.3 Tier Tier--one suppliers

5.4 International Telematics Service Providers

5.5 Domestic Telematics Service Providers

LIST FIGURES

Fig. 1 Partnerships between domestic and international

TSPs

Fig. 2 The telematics value chain

Fig. ChinaFig. 3 Current and planned telematics services in China

Fig. ChinaFig. 4 Categories of TSPs emerging in China

Fig. 5 Telecom operator 2G/3G subscriber share and M2M

Fig. 6 China Unicom case study

Fig. .7 95190 case study

Fig.. 8 NavInfo case study

Fig. . 9 Leading TSP contenders in China

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