White House | Black Market Names Liz Edmiston Senior Vice President, General Merchandise Manager

FORT MYERS, Fla., Feb. 28, 2011 /PRNewswire/ -- White House | Black Market, a division of Chico's FAS, Inc. (NYSE: CHS), announced today that Liz Edmiston, an industry leader with over 15 years merchandising experience in vertical, designer, and department store retail, has been named Senior Vice President, General Merchandise Manager for White House | Black Market, effective February 28th, 2011. Ms. Edmiston will report directly to Donna Noce, Brand President of White House | Black Market and oversee the merchandise strategy and direction for the brand's apparel, shoe and accessories businesses.

"The addition of Liz Edmiston to our extraordinary senior leadership team will be integral to the continued growth of White House | Black Market. We are delighted to welcome such an exceptional and experienced talent to the brand," said Ms. Noce.

Ms. Edmiston joins White House | Black Market from Tory Burch, where she served as Vice President of Merchandising and oversaw merchandising, planning and allocation for the global wholesale and retail business including boutiques, web and outlets.  Ms. Edmiston has also served as Vice President, Merchandising for Victoria's Secret.  In addition, she has held a variety of merchandising roles with Club Monaco, Ralph Lauren Factory Stores, Gap International, Old Navy and Bloomingdale's. Her background in merchandising, as well as her extensive domestic and international retail experience, will play an integral role in the brand's continued growth and success.  

ABOUT CHICO’S FAS, INC.

The Company is a women’s specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items.  The Company operates 1,154 specialty stores, including stores in 48 states, the District of Columbia, the U.S. Virgin Islands and Puerto Rico. The Chico’s brand currently operates 596 boutique and 65 outlet stores, publishes a catalog during key shopping periods throughout the year, and conducts e-commerce at www.chicos.com. White House | Black Market currently operates 344 boutique and 21 outlet stores, publishes a catalog highlighting its latest fashions and conducts e-commerce at www.whbm.com. Soma Intimates is the Company’s developing concept with 120 boutique and 8 outlet stores.  Soma Intimates also publishes a catalog for its customers and conducts e-commerce at www.soma.com.

SOURCE Chico's