Walmart Offers $99 Walmart Family Track Pack and Events for Racing Fans in Dover
Retailer Revs up NASCAR Season with Exclusive In-Store Events and Incredible Race Day Savings
DOVER, Del., Sept. 9, 2011 /PRNewswire/ -- As Dover prepares for the upcoming AAA 400 on Oct. 2, Walmart is giving racing fans more reason to get excited with its new Race Time program. Walmart customers and NASCAR fans can purchase the Walmart Family Track Pack available exclusively through Walmart.com/NASCAR for the AAA 400. The discount ticket package includes four race tickets, four hot dogs, four beverages and one race program for just $99, a savings of nearly $100 for a family of four.
"We've found that nearly nine out of 10 NASCAR fans chose to shop at Walmart(1)," said Steven Reed, Walmart market manager. "We wanted to provide Dover race fans with unbelievable savings on NASCAR tickets and merchandise and unique Race Time experiences that you can only find at Walmart."
Race Time at Walmart
Beginning Sept. 28, select Walmart stores near the Dover International Speedway will host NASCAR fan events featuring real stock car racing displays and racing simulator machines – perfect to safely get behind the wheel and feel the power of NASCAR.
Local radio station WXCY will be at Walmart Store #3802 in Middletown broadcasting remotely on Wednesday, Sept. 28 from 12 to 2 p.m.
Additionally, Walmart stores will feature incredible prices on NASCAR merchandise such as T-shirts, racing flags, and tailgating food and beverages with even more selection of exclusive product on Walmart.com/NASCAR.
Participating stores near the Dover International Speedway include:
Wednesday, Sept. 28 from 12 p.m. – 6 p.m.
Events free and open to the public include the Wrangler Interactive Pit Box, General Mills Cheerios show car, Kraft's Oreo Ritz show car, Pepsi Max/AMP racing simulator, and Coca-Cola 5-seat racing simulator at:
Walmart Store #3802
705 Middletown Warwick Road
Middletown, Del.
Thursday, Sept. 29 from 12 p.m. – 6 p.m.
Events free and open to the public include the Hefty Black Out show car simulator, Wrangler Interactive Pit Box, General Mills Cheerios show car, Kraft's Oreo Ritz show car, Pepsi Max/AMP racing simulator, and Coca-Cola 5-seat racing simulator at:
Walmart Store #1741
939 N. Dupont Blvd.
Milford, Del.
Friday, Sept. 30 from 11 a.m. – 5 p.m.
Events free and open to the public include the Hefty Black Out show car simulator, Wrangler Interactive Pit Box, General Mills Cheerios show car, Kraft's Oreo Ritz show car, Pepsi Max/AMP racing simulator, and Coca-Cola 5-seat racing simulator at:
Walmart Store #5039
263 Walmart Drive
Camden, Del.
Saturday, Oct. 1 from 11 a.m. – 5 p.m.
Events free and open to the public include the Hefty Black Out show car simulator, Wrangler Interactive Pit Box, General Mills Cheerios show car, Pepsi Max/AMP racing simulator, and Coca-Cola 5-seat racing simulator at:
Walmart Store #1736
1574 N. Dupont Highway
Dover, Del.
For additional details and a complete listing of participating Walmart stores, visit Walmart.com/NASCAR.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 9,600 retail units under 69 different banners in 28 countries. With fiscal year 2011 sales of $419 billion, Walmart employs 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.
Ed. Note: Wal-Mart Stores, Inc. is the legal trade name of the corporation. The name "Walmart," expressed as one word and without punctuation, is a trademark of the company and is used analogously to describe the company and its stores. Use the trade name when it is necessary to identify the legal entity, such as when reporting financial results, litigation or corporate governance.
(1) Experian Consumer Research, Simmons National Consumer Survey, Fall 2009
SOURCE Wal-Mart Stores, Inc.
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