Voxiva to Deliver American Diabetes Association Content and Support via Text Message and Mobile Web

WASHINGTON, Jan. 22, 2013 /PRNewswire/ -- Voxiva, Inc. announces the launch of the latest version of its diabetes self-management program, care4life(SM), which now includes content from select American Diabetes Association publications. Developed by Voxiva, the company behind text4baby(SM), the nation's largest mobile health initiative, care4life is a mobile-based interactive diabetes education and support service that incorporates text messaging, a personal online web portal and a new mobile website. Care4life's interactive features include education, medication adherence, appointment reminders, glucose log, and weight and exercise goal setting and tracking.

(Logo: http://photos.prnewswire.com/prnh/20130122/PH45632LOGO)

Care4life messages and online content now contain information from Association publications including healthy recipes, nutrition tips, weight and exercise, and disease management. "We are excited to be working with Voxiva to share content from some of our leading diabetes publications through this innovative new program. Care4life will help us reach a new demographic and population in a new way, and, we hope, really help to support and educate people through the journey of managing their diabetes," says Abe Ogden, Director, Book Publishing, American Diabetes Association.

Care4life is currently undergoing several independent evaluations. In addition, ongoing studies show care4life's impact on users

• 85% reported that care4life improved their knowledge of diabetes and how to manage their condition
• 85% said care4life helped them remember to take medications and attend doctors' appointments
• 86% said it helped them set health goals and work toward achieving them
• 97% said that they would recommend care4life to other people with diabetes

"Offering this outstanding content from the American Diabetes Association adds great value to our comprehensive diabetes support program, and there's no better time to launch than at the start of the new year when people are looking to set new goals and get healthier," according to Voxiva CEO, Justin Sims. Content from the following books has already been incorporated, American Diabetes Association Complete Guide to Diabetes, 5th Edition; Diabetes A to Z, 6th Edition; Diabetic Meals In 30 Minutes Or Less, 2nd Edition; The Diabetes Comfort Food Cookbook; Your First Year with Diabetes; Diabetes Burnout: What to Do When You Can't Take It Anymore; Sex and Diabetes: For Him and For Her. The Association and Voxiva plan to make material from additional publications available in the future.

Care4life's text messages were originally developed by Theresa Garnero, APRN, BC-ADM, MSN, CDE, author of the American Diabetes Association book, Your First Year With Diabetes, and 2004 AADE Diabetes Educator of the Year. "It is the daily reinforcement that is so unique about care4life," according to Garnero. "Interactive text messaging, combined with an online log that is built one text message at a time, will reinforce the guidance provided by the patient's educator and care team."

To learn more, contact Voxiva Inc. at (202) 419-0179 or [email protected].

PR Contact:

Emilia Guasconi
Voxiva, Inc.
(202) 419-0179
[email protected]
www.voxiva.com

About Voxiva, Inc.

Founded in 2001, Voxiva is a global pioneer in delivering interactive mobile health services. We leverage the world's 5 billion mobile phones to communicate and interact with people to help them live healthier lives. All of our patient engagement services incorporate evidenced-based content and best practices to deliver highly effective and engaging solutions. Voxiva's programs support a broad range of health topics such as maternal & child health, smoking cessation, healthy living and diabetes self-management.  In 2011, Fast Company recognized Voxiva as one of the 50 Most Innovative Companies in the world. Learn more at www.voxiva.com.

SOURCE Voxiva, Inc.

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