Vivica A. Fox and Flex Alexander Pose on The Red Carpet with B. Smith, Host of The Bounty Soul Food Cook-Off, At The 2010 Allstate Gospel Superfest

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Jan 11, 2010, 12:25 ET

CINCINNATI, Jan. 11 /PRNewswire-FirstCall/ -- TV host and entrepreneur B. Smith emceed the first-ever Bounty Soul Food Cook-Off at the 2010 Allstate Gospel Superfest on Saturday, January 9. Procter and Gamble's Bounty brand sponsored the cooking competition at the Gospel event, which was hosted by Vivica A. Fox and Flex Alexander at the Cintas Center on the campus of Xavier University and featured more than 30 national acts for one night of celebration through song and praise.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100111/NY35479 )

Three of America's top gospel choirs, the Professor Wilbur Belton & LADWEC Choir of Forestville, MD, Bishop Hezekiah Walker & the Love Fellowship of New York City and the Ricky Dillard and New Generation Chorale of Chicago, participated in the cook-off that was created by Bounty to encourage parents to allow their children to be more hands on in the kitchen. Each group prepared their individual kid-friendly dish, allowing attendees and fellow participants to taste and vote on their favorite recipe. Bounty host, B. Smith, announced the winning recipe, Pineapple Delight submitted by Professor Wilbur Belton & LADWEC Choir.

"Bounty allows children to explore their creativity and learn by doing in a fun, hands-on way," said Eric Higgs, brand manager, Bounty. "Whether you are showing them the secret ingredient to a favorite family meal or teaching them the winning recipe from this year's Gospel Superfest Soul Food Cook Off, after all the fun, Bounty will be there to handle the clean up."

Guests walked away with a special recipe booklet featuring each of the dishes, courtesy of Bounty. Additional P&G brands sponsoring the event included Mr. Clean, Swiffer, Gain and Charmin.

Performances throughout the evening included Dorinda Clark Cole, Regina Belle, Richard Smallwood, The Whispers, Kiki Sheard, James Fortune, Shirley Murdock, J. J. Hairston, Jason Nelson, James Jackson & Atlanta Praise and many more.

About Bounty

Bounty has been America's most popular paper towel for over 30 years. In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints. Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit www.quickerpickerupper.com.

About Procter & Gamble [NYSE: PG]

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble