VitaminSpice Makes It to the Big Leagues With CWC Sports Marketing

WAYNE, Pa., Feb. 5 /PRNewswire-FirstCall/ -- VitaminSpice (OTC Bulletin Board: VTMS) (German WKN: A0YCND) (www.VitaminSpice.net) has partnered with CWC Sports, a full-service sports marketing company based in Los Angeles, California.  

This strategic alliance will generate millions of dollars worth of media partnering for VitaminSpice -- with every major team in Major League Baseball, the NBA, NHL, and the NFL.

The brainchild of Herbert G. Dogan III, CWC has established itself as a key player in the world of professional sports marketing, publishing Yearbooks for 98% of professional teams in the aforementioned leagues. CWC also publishes game programs and GAMEDAY magazines for 39 pro sports franchises, with a total annual circulation of 1.9 million copies.

CWC also publishes the official NBA magazine -- HOOP -- an in-depth magazine for the avid NBA fan that wants to know what's behind the scenes of their favorite players and teams. With an annual circulation of 2.4 million, HOOP provides thought-provoking articles supplemented with world-class photography. In addition, the magazine examines more than the game itself; through the prism of basketball culture, HOOP reports on the lifestyle issues of the NBA fan: entertainment, style, fashion, technology and health.

Herbert Dogan's experience in sports marketing goes deep. He has consulted with and produced commercials for Nike, Sprite, Gatorade, and Verizon, including a Super Bowl spot in 2004. Mr. Dogan was formally the Chief Executive Officer and Founder of GAMEDAY Media LLC. GAMEDAY Media is the official publisher of the NFL Players Association magazine, "Football Heroes." Mr. Dogan developed ancillary properties for such athletes as Kurt Warner, Edgerrin James, Marshall Faulk, Jerome Bettis, Warren Sapp, Zack Thomas, Emmitt Smith, Randy Moss, Jason Sehorn, and Ed McCaffrey. Mr. Dogan was also the former Vice President of Players Relations at ALL-STAR Arena Entertainment, where he developed entertainment properties for such athletes as Karl Malone, Chris Webber, Barry Bonds, Mark McGuire, Sammy Sosa, Alex Rodriguez, Derek Jeter, Roger Clemens and Randy Johnson. 

"I'm extremely excited to be a part of the VitaminSpice Team. Since entering into our multi-million dollar marketing deal (over the next couple of years) we at Dogan Sports/CWC Sports have received outstanding feedback from high profile athletes and "A" list celebrities along with their personal chefs who desire to assist and support the marketing efforts of VitaminSpice nationwide. The excitement and technology of their products will surely change the US marketplace, as well as bring needed health benefits throughout the world."- Herbert G. Dogan, III 

Ed Bukstel, President and CEO of VitaminSpice, is enthusiastic about the partnership, and had this to say: "Just take a quick look at who the advertisers are in professional sports, and you can see that's where the big players are putting a large portion of their marketing dollars. VitaminSpice is a product with broad appeal, and our partnership with CWC Sports shows that we're ready to share it with a larger national audience."

About VitaminSpice

VitaminSpice is uniquely positioned between the $100 billion health food/vitamin supplement industry and the multi-trillion-dollar traditional food industry. A pioneer in the emerging foodceutical industry, VitaminSpice sells vitamin-, mineral- and antioxidant-infused spices and food products. Their offerings include Crushed Red Pepper, Ground Black Pepper, Sea Salt, Italian Seasoning, Ground Cinnamon and Granulated Garlic. A proprietary micro-encapsulation process keeps vitamin properties locked inside, even when heated, allowing the food products to retain their full flavor.

In addition to the above-listed savory offerings, VitaminSpice brings powerful business knowledge to the table with Bill Fields, former CEO of WalMart Retail, seated on the Board of Directors.

For additional news and information on VitaminSpice, contact Ed Bukstel at 484.367.7401 or visit VitaminSpice.net.

VitaminSpice Safe Harbor

This News Release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove correct.

SOURCE VitaminSpice

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