Vita Coco® Launches "Vita Coco Coconut Oil" August 2014

NEW YORK, Aug. 5, 2014 /PRNewswire/ -- Vita Coco, the nation's most popular coconut water brand, announces that they will be launching a new product, "Vita Coco Coconut Oil." Synonymous with natural hydration and replenishment, Vita Coco is now the first premium coconut water brand to introduce an organic coconut oil.

Just as Vita Coco coconut water is "never from concentrate" – part of the brand's commitment to producing the most delicious, nutrient-rich beverages possible – its coconut oil is produced with premium quality in mind. Vita Coco Coconut Oil is USDA organic certified, 100% raw and cold-pressed.

The use of organic coconut oil is on the rise, whether applied as a beauty, health-conscious or wellness treatment, or enjoyed in a culinary manner – in smoothies, in baking, or frying. Health-minded fans of coconut oil use it to moisturize skin and hair, use it as an alternative to butter, and in one of the latest and more controversial trends, use it to promote gum health by "oil pulling."  As with Vita Coco coconut water, Vita Coco Coconut Oil's uses are almost limitless!

Vita Coco Coconut Oil will be available online through Amazon later this month and will be sold in 18-ounce PET jars. Vita Coco Coconut Oil will also be sold in 14-ounce flint frosted glass jars in the cooking oil section and beauty section of national natural specialty retailers. Consumers can also look for the brand in the beauty section of select department stores.

The Vita Coco brand has consistently been one of the most popular grocery items on Amazon since 2008, and Amazon was one of the first major retailers to promote coconut water.

About Vita Coco

Vita Coco® is the brand that started America's craze for fresh coconut water.  Informed consumers, pro-athletes and nutritionists as well as in-the-know celebrities and influencers have all become loyal fans of coconut water, swearing by the Vita Coco brand for its delicious flavor, hydrating properties and replenishment benefits.  Award-winning Vita Coco, which counts Madonna, Demi Moore and Matthew McConaughey amongst its investors, is one of the most sought-after products in the beverage aisle.

In the U.S. Vita Coco is available nationwide, at nearly 100,000 stores.  It is also sold in dozens of U.S. airports and university campuses, as well as online on Amazon.

For more information about Vita Coco visit www.vitacoco.com.

SOURCE Vita Coco