Virtual Press Office Provides Global Visibility for over 40% of ESC Silicon Valley 2010 Exhibitors

SAN JOSE, Calif., May 11 /PRNewswire/ -- Virtual Press Office (VPO), a PR Newswire company, successfully implemented the first Embedded Systems Conference Green Press Office for the recent ESC Silicon Valley 2010. This program provided over 100 exhibitors with enhanced international exposure among media, analysts and industry professionals via VPO's Online Press Kit service.

VPO and EE Times Group, a United Business Media company and producer of the ESC events, partnered to create an innovative benefits program that offered each exhibitor free access to VPO's Online Press Kit service to increase their total visibility before, during and after the event. VPO posted more than 245 press releases and supporting company assets to exhibitors' press kits, which were housed in the paperless ESC Green Press Office on the official event Web site. Additionally, all press kit assets were distributed to VPO's proprietary media list of over 1,050 industry-specific contacts, and will be archived for 365 days on the ESC Web site thus extending the life of the event and event news.

Providing a voice to over 100 exhibitors helps enhance not only the profile of each company, but the overall event as well. Further, as exhibitors demand greater returns on their event investment, complimentary services such as the Online Press Kit keep companies coming back each year.

"The professional execution of the ESC Silicon Valley 2010 Green Press Office by VPO was an overwhelming success and the exhibitor feedback was very positive," stated David Blaza, vice president of Events and Embedded Systems, EE Times Group. "We are extremely happy to provide this additional benefit to our exhibitors, and believe VPO's services elevate their overall experience at the show."

The Green Press Office and Online Media Center is wholly managed by VPO and can be easily integrated into partner event Web sites. "This is a full-service experience for the exhibitors who simply have to submit content for posting," says Peter Brand, CEO, VPO.  "Our goal in managing Online Media Centers for event partners is to make it as easy as possible for exhibitors to post and disseminate information about their company and to measure the success of their work, all the while creating relevant content for our partners' event Web sites."

VPO and EE Times Group will be collaborating on additional Embedded Systems events throughout 2010, creating Green Press Offices for ESC Chicago, ESC India, ESC Boston and Embedded Live in the UK.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 56 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com.

Virtual Press Office (http://www.virtualpressoffice.com) is a PR Newswire company.

SOURCE Virtual Press Office

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